I recently explored how AI agents are reshaping the dynamics of marketing vs. growth teams. The core shift isn’t automation for efficiency’s sake, but the structural replacement of human-heavy marketing workflows with agent-managed, always-on experimentation loops. Three key technical points stood out:
1. Agents can autonomously run multivariate campaign tests with real-time feedback loops.
2. API-driven integration across ad networks, CRMs, and analytics makes them execution-first systems.
I recently explored how AI agents are reshaping the dynamics of marketing vs. growth teams. The core shift isn’t automation for efficiency’s sake, but the structural replacement of human-heavy marketing workflows with agent-managed, always-on experimentation loops. Three key technical points stood out:
1. Agents can autonomously run multivariate campaign tests with real-time feedback loops.
2. API-driven integration across ad networks, CRMs, and analytics makes them execution-first systems.
3. Growth models shift from static funnels toward adaptive, agent-orchestrated experimentation.
I'm curious if others here see technical ceilings in agent coordination—especially around attribution accuracy and bias in optimization loops?