The SCAMPER technique is one of the brainstorming tools that allows us to explore solutions to problems by altering the current product through seven different approaches: Substitute, Combine, Adapt, Modify, Put in Another Use, Eliminate, and Rearrange. In this article, we will examine examples of the SCAMPER technique and how it is applied in the real world by different companies.
The SCAMPER technique is one of the brainstorming tools that allows us to explore solutions to problems by altering the current product through seven different approaches: Substitute, Combine, Adapt, Modify, Put in Another Use, Eliminate, and Rearrange. In this article, we will examine examples of the SCAMPER technique and how it is applied in the real world by different companies.