The Ford CEO is not wrong. Allowing foreign imports into the country at prices far below what US producers are able to make will decimate the local car industry in the US.
There are 4 possible solutions to this problem;
a) convince Americans that it's worth paying more for a locally built product. This is the simplest approach, but there's only so much margin here that the consumer will tolerate. At the moment this gap is too large.
b) Tariff foreign imports to raise their cost. So the US consumer pays more, whether they like it or not.
c) subsidize local production out of the "national interest to support this industry" budget. This has the effect of ramping up demand, hence production, hence production being developed, and eventually getting cheaper.
d) improve US products, and prices, so that they compete in price to the import - or at least fall inside the margins such that a) becomes effective. c) can help bridge the gap here until the US companies have caught up.
In the long run, not all these strategies win. If you go the tariff route, then it's hard to undo it later. Local products fall behind, and the harder it becomes to catch up. Not impossible, but hard.
If Ford wanted tarrifs to help boost EV demand, and so allow Ford to build out infrastructure and lower costs, then fine. But it seems it's more of a short term play to just keep ICE Fords selling in the short term.
This is one of those "the internet is a fad, it'll never catch on" moments. EV's are here to stay. They're going to win. That's pretty obvious to anyone paying attention. If the question is "how to maintain the US car production" then they should be all-in on EV development now. It seems to me though that the current strategy seems to be very short term thinking - trying to just hold back the tide.
Before deciding on a solution, Governments also need to decide on what problem they are solving. Why do they want to protect domestic automakers specifically?
Is it national defense synergy / surge capacity reasons? Is it general manufacturing know how / impact on overall domestic manufacturing supply chain? Is it jobs for current workers? Is it to keep the pensions solvent for retirees?
I saw a comment re: this issue in Europe where a Portuguese commenter asked why it was fine for the Eurocrats (lead by Germany) to let all their apparel jobs go overseas, but now he doesn't get the option of buying a Chinese car because German auto jobs need protection. There is something of a point there.
The US didn't go from #1 in global auto manufacturing to nearing extinction on accident. The companies shifted production abroad because they didn't want to pay for US labor. We can't just pray for "development" to spark a chain reaction that gets us back on track - we were the most developed and consciously chose to squander that advantage.
Onshoring can be done, but it will have a real cost someone will have to bear. The industry would prefer consumers just pay twice as much for cars, meanwhile consumers are at a breaking point like they've never felt. In the meantime there's a stalemate and nobody can move, as the decline continues.
Also US cars were genuinely horrendous in the 80s-90s in terms of build quality & reliability vs same price or cheaper Japanese equivalents.
It's only rather recent that all the big name car makes from US/Europe/Japan/Korea are pretty good & reliable. There were huge differences 30-40 years ago.
What’s interesting is that while most cars imported into Mexico (except for those from the NAFTA region) face stiff tariffs or outright bans (if you move to Mexico from the US you can only bring your car if it was manufactured in Mexico/Canada/US, other cars are not allowed at all), but electric cars have no tariff at all which means that, e.g., Chinese EVs are widely available there. The BYD Seal sells for MXN888000 in its AWD/big battery configuration which translates to USD51,184¹ which is comparable to the Tesla Model 3 price in Mexico (and a bit lower than the equivalent price in the US). Mexico is going at the EV transition with a two-pronged strategy: Building a domestic industry and encouraging imports at the same time. This seems to be the exact opposite of the US strategy.
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1. Worth noting two key differences between the Mexican and American car buying experience: First, prices are fixed. There’s none of this negotiating with the dealer about the price or upselling you on undercoating stuff. You can look on the website and know what the price is. Second, instead of sales tax, Mexico uses VAT to achieve the same purpose. As a result, the price you see for a product is going to be the actual price you pay walking out the door and not the price before sales tax (at my current residence, the total sales tax is currently 10%). As a consequence, some things that might appear to be slightly more expensive in Mexico, depending on where you live, may actually be slightly cheaper.
One route is to provide incentives, if not regulations, to force innovation on US automakers. The goal would be to yield products that are head-to-head competitive with imports.
> It seems to me though that the current strategy seems to be very short term thinking - trying to just hold back the tide.
I'm seeing that too, but from a different angle. The era of big trucks seems to be as much an effort to extract cash from the economy as it is taking advantage of a peculiar set of EPA and DOT regulations. Basically, "gettin' in while the gettin's good." It's not a long-term strategy because, at some point, people can't afford these behemoths and will go for the used car market next for cheaper goods. EVs may get caught up in that too, considering that they're aimed squarely at the sub-luxury tier and above. As we have no good cheap EV options at the moment, I think it's the same story.
The tariff route is what happened in the 1970s under the "chicken tax", which still exists today to protect the US light truck industry, and is pretty much the reason why SUVs reign supreme in the US market. SUVs are classified as "light trucks", which has caused a Galapagozation of the US car industry/market.
I see this take on SUVs all the time, and I can't help but think it's wrong. Americans just like bigger vehicles and will downsize if gas gets too expensive. There's a reason almost all electric car companies start off with a CUV/SUV/truck, and it's not because they're allergic to sedans or coupes.
There is a market for smaller cars and trucks but its probably smaller than for other countries. We don't have the smaller roads/spaces associated with e.g. Europe. But for sure I would buy small cars or trucks first any day compared to the monsters on the road; there are few options though.
- Tesla, the most prominent and successful EV company, didn’t start with a truck.
- Neither did all the attempts at EVs from other competitors in the 2010s, like the GM Bolt/Volt or the Nissan Leaf.
- But you’re not wrong, that today EV companies usually start with SUVs/CUVs, but that’s because a larger chassis makes it easier to include a large enough battery.
They're mostly CUVs and above because fitting sedan seating into a CUV-shaped body frees up the height you need for a battery. Western OEM batteries were usually tall because they mostly used large-format pouch cells, because that promised the highest performance and lowest cost (spoiler: recalls are expensive).
Isn’t there a e) have investment at the federal level in R&D, specifically for industries that matter (economy, national security etc)? For automotive, China didn’t become the EV leader by accident. It was a deliberate national strategy, with funding to back it up. Yes there is cheaper labor, different regulations etc. But also in no small part to federal funding, investment in R&D etc. why are we surprised then that the US is in general falling behind?
The US could invest more in battery tech, manufacturing automation, robotics etc. This both lowers cost and increases product competitiveness.
> The Ford CEO is not wrong. Allowing foreign imports into the country at prices far below what US producers are able to make will decimate the local car industry in the US.
The local car industry in the US is doing that to itself by dragging its feet on EVs in the US market even when the very same companies are selling EVs outside of the US. Ford, for example, has an EV Bronco that's inexplicably only available in China; that'd sell like gangbusters here in the US, but Ford won't sell it here because reasons.
In that sense, the Ford CEO is about as dead-wrong as it gets. His company needs to either actually sell competitive products or else move out of the way for other companies to do so. His demands to keep foreign competitors out of the very US market in which his company refuses to offer products are downright insultingly greedy.
I get that's an apples-to-oranges comparison, considering that labor and material costs (not to mention subsidies and regulations) are probably not the same. But even at $40k, it would be cost-competitive with other EVs if nothing else.
I see non-EV Broncos everywhere here in Reno, and I also see EVs everywhere here in Reno. I would therefore expect to see EV Broncos everywhere here in Reno if they existed in the US market.
I also in particular see Cybertrucks and Rivian R1Ts everywhere here in Reno, so the very specific demand for electric pickup trucks clearly exists.
Historically being WW2. I'm not sure they've contributed much to the "war effort" since then.
A legacy of WW2 was the explosion of the whole defence industry. While a lot of the civilian factories got repurposed in WW2 to build trucks and planes and ships, the tech in all that stuff was very basic. For example the aircraft carrier Yorktown was "fixed" (at least good enough for the Midway battle) in 3 days. I somehow doubt a modern carrier could do that, simply because of the tech required. The US built 150 more carriers in the next 3 years.
The defense industry today gets a trillion $ a year. There's no civilian ship-building to speak of, and military vehicles are now highly specialized.
So why keep Ford et al afloat? Politically it's sold as "national security." In reality it's like more "they didn't die on my watch." And of course, having the ability to make local affects the supply chain. [1]
For example if China invades Taiwan, the US loses pretty much all electronics- especially PCs and Phones. That's a lot of leverage for a foreign country to have.
[1] US cars aren't really local - that's a fiction exposed by the proposed tarif on "car parts", which the industry squashed. In reality car parts are made all over the place (including the US) , and then assembled in the US (or anywhere else.)
There should be a time limit to protectionism and a scale where tariffs on imports come down overtime. Otherwise you will get what you currently have in the US ie huge cars that cost a lot of money to make and run. US supposedly the free economy is the country where almost every industry is an entrenched virtual monopoly or a duopoly and with it's political finance system they are eating into every industry.
Its an inevitable state of any market system (especially if regulated). Eventually it will become more profitable to use the gains of capital to buy protection from regulators, instead of investing in ever smaller business improvements. Using money to defeat competition is ultimately inefficient and generates lower returns for investment. Unless regulators are totally insulated from the market, they will have a stake in selecting winners and will eventually construct moats that others can't cross, as that provides the highest returns to capital, and the greatest rewards to regulators.
Monopoly is the most market-efficient vehicle to deliver returns to capital, and the most natural state of the market; one player using advantages and gains eventually destroys all opponents. Smaller players can never gain a foothold due to the incumbents being so efficient and far ahead, and it makes more sense to merge with the front-runner, allies, or be destroyed (hence the competitor pool keeps shrinking).
These are features of the system that naturally emerge without counterveiling forces.
For example, AI companies will shortly find its cheaper to just get the government to constrain their competition. The alternative is many companies spending trillions to eek out profits, a poor state to be in. Regulators want money and power, so its in their interest to create this protected state, as the "free and open market" isn't buying elections or vacation homes. And of course, any unprotected competitors left behind will die, consolidate, or sell to the victors; so we will eventually have a "winner takes all" system where one or two big players dominate. Any startups will either be quickly destroyed as people ask "why use a worse product", or will sell to the monopoly when they realize they can't afford to spend $1T training models and building data centers, and complying with all the regulations.
My point is that protectionism (in any form) isn't something to bring down over time to encourage competition -- the system can't naturally function that way, as it would require each player to go against their own interests. Instead, protectionism is a natural ever-increasing good that will be cultivated for the controlling capital and regulators in the system. We only see the "free market" operations during a time before market / regulator capture, as that's the time when there aren't yet dominant players who can guarantee power and money to the regulators, and there isn't enough consolidation of capital to immediately destroy all competition, but its an unstable market state.
> c) subsidize local production out of the "national interest to support this industry" budget. This has the effect of ramping up demand, hence production, hence production being developed, and eventually getting cheaper.
We already have a trillionaire from subsidizing local production.
Like many things, it seems like a combination of all of those would work better than any single one, depending on the actual goal. If the goal is to help drive EV adoption, tariffs that raise foreign prices to the desired price point, rather than simply being more expensive, would provide competition to the America companies, perhaps driving improvements. Subsidies would help with labor and ensure the company keeps driving the right direction. Improvements to products can help sell "American made" as a good thing.
Allowing foreign competition is a forcing function to be more productive and innovative. Japanese/German competition didn't annihilate US car industry, why would Chinese cars do it?
Cars are a way to signal status. Americans don't want to buy cheap cars, because cheap cars means low status. They'd rather go into significant debt and keep up with the Joneses. The people buying pickup trucks and SUVs are mostly picking up their kids from elementary school which is half a mile away.
> This is one of those "the internet is a fad, it'll never catch on" moments. EV's are here to stay. They're going to win. That's pretty obvious to anyone paying attention.
That's not clear at all from the long-term habits of American consumers. Why did Ford, GM, and Stellantis all cut EV investment and increase ICE investment in the last year then?
Short term buyer habits don't necessarily track technological progress - they tend to be resistent, then inertia is broken and consumers buy en-mass. Companies need to brunt to cost of innovation until the cost benefit analysis makes sense for consumers. Mobile phones were a passing fad for niche power users until companies threw so much money at them so they weren't, and we became reliant on carrying one. Same can be said for thousands of other products. Nobody used them until suddenly we all were.
We're seeing a moores-law-like improvement in electric cars and their power densities. If the American car manufacturers don't want to be a part of that progress, it's on them, but Asia and Europe will continue to innovate in that area and the US will be playing catch up because they're servicing what consumers want now, not what they will probably want in the future.
Because they are focused on short term returns, not long-term strategy.
In the short term cutting r&d, killing off "not yet profitable" lines etc all lead to improved results this quarter. Who cares about 5 years, or 10 years from now?
If you look beyond the US then you see EV market share growing year on year. Yes, the US is resisting hard, but you can't hold back the tide forever.
Kodak invented digital photography, but kept going with film. In the end the world moved on, even if they didn't.
50 years from now ICE will be a niche market. And if US producers want to own that niche, well that's great. But it'll be a tiny fraction of what they are now.
EVs are roughly at two thirds market share in the largest car market of the world. The third largest market has them at 20%. Funnily enough, India (4th largest market) is slightly ahead of the US for EV adoption in passenger cars.
ICE cars will be a niche market much more rapidly than 50 years.
The US is again exceptional insofar that it is actively pivoting to become a petrostate. Even petrostates have been trying for a while to not be petrostates any more, which could be telling for the US electorate but isn't.
This seems to fill a useful niche, but may be too downscale. Remember the Tata Nano.[1] Tata built a basic car with a price below 1 lahk, but it didn't sell.
In the US, there's Slate, which claims to be making a small electric pickup truck.
"Preorders will start on June 24, 2026. First deliveries are slated for late 2026." [2] Price in the US$20K range, they claim. Claimed range is 150m with the base model battery. A larger battery is available. It's America's answer to the kei car. If it ships and keeps shipping.
Detroit got way too much into the "more car per car" thing. Chevrolet once had the slogan "basic transportation". They lost sight of that market. The giant pickups are just silly.
Are we just ignoring data now? Giant pickups have silly sales- silly in the crazy high sense of the word. I love my EV but I have never wished for less range. The Slate is a toy for the wealthy, like kitted up Jeeps that have snorkels
If it shows up in the suggested price range, it's going to one of the least expensive new vehicles on the market.
Yes, it has less utility than many other vehicles in many ways, but the bed length (5 ft) is longer than a lot of trucks I see on the road which enables carrying certain kinds of loads that aren't easy in cars or trucks with very short beds as seems fashionable now.
150 miles isn't a ton of range, but it's 50% more than a first generation Leaf and those sold.
The Slate clearly isn't trying to check all the boxes, but every vehicle doesn't need to try to do everything.
Giant pickups have silly sales because pickups in general have silly sales and there are basically zero non-giant options in the US market (thanks, Chicken Tax, very cool).
The Slate would be the absolute perfect truck for me if it had a 4WD option. Being RWD-only is the only thing making me unwilling to replace my Tacoma with it.
The playbook to study is South Korea. Protectionism and subsidies for nascent and transitioning industries with a clear ex ante timeline to full liberalization to force international competitiveness. Absent the latter, American car companies’ inefficiencies in design and labour structure have zero incentive to change, and American consumers get stuck with shitty, expensive products.
For cars, this would mean federally-guaranteed loans up to the median value of a plant for any manufacturer with any production base worldwide (the plant to be built or retrofitted in America, of course) plus an N-year (N set to the expected payback period for a new or retrofitted plant) tariff schedule starting very high before decreasing to virtually zero. Maybe also pass a special bankruptcy regime to expedite the redistribution of assets for those who fail to really send the message that failure is an option.
I feel like the "clear ex ante timeline" is a big problem for us in the US. A prominent feature of US politics (and indeed culture) is constantly setting such targets and then chickening out and moving the target back as the time approaches. That in turn creates a sort of moral hazard where no one feels an urgency to meet deadlines because they know they'll be loosened up later.
Hmm, maybe a carrot with liberalization? Tax benefits to the car companies come to mind. But I’m almost more of a fan of creating a monetary incentive for the lenders with the federal guarantees—if the liberalization gets delayed or derailed, they lose money.
None of these strategies seem to address the other technological issue hiding beneath the surface, which is that EVs are fundamentally simpler (electric vs combustion motor) and hence should be cheaper than ICE cars when manufacturing pipelines are mature. This would result in lower profits across the car industry even in the absence of international competition. No US manufacturer so far has actually tried to build EVs cheaper than gas cars at scale (Tesla made a little noise and then got distracted), while Chinese manufacturers have no need to worry about cannibalizing the comparatively small domestic ICE market.
Letting the industry guide policymaking seems like it could lead to regulatory capture preventing EVs from reaching the (low!) price points that they should reach. Already the two-track emissions standards and chicken tax make cars too big and the "arms race" of having a bigger car than everyone else to stay safe (at the expense of others) prevents meaningful reform.
>This is one of those "the internet is a fad, it'll never catch on" moments. EV's are here to stay.
Not saying you're one of them (there are other people here who fit the bill much better) but like with anything else the people on the internet peddling grand narratives lacking of nuance are delusional fanboys, malevolent liars or some combination of the two. EVs are absolutely going to win certain market segments and take good chunks out of others. Unless the government gets out of the business of regulating the crap out of electrical infrastructure at great cost to us all there will likely be a whole bunch of heavier use cases where they just can't pencil out barring some yet unforeseeable breakthrough in the basic physics of batteries.
I think the auto industry is wise to think about the upcoming ~30yr transition period where all that shakes itself out and how to invest the right amount into keeping ICE stuff competitive but without investing to the detriment of winning the EV segment, etc, etc, standard big business stuff.
I’d be surprised if there’s a consequential ICE industry after 2040 (that doesn’t mean there won’t be ICE cars being driven, just that they won’t be selling outside niche industries after 2040).
The collapse of ICE vehicles will happen sooner rather than later due to a few fundamental reasons.
- China has gone all in on EVs. It’s hard to compete against the Chinese and they’re unlikely to ever develop the skills and capabilities to develop cheap ICE vehicles.
- The Strait of Hormuz fiasco has pretty much convinced countries about not being dependent on gas. Electricity is an energy abstraction. It allows you to run your EV no matter where you get your energy from because almost all sources of energy can easily be converted to electricity. Running your vehicles on this abstraction provides a lot of sovereign flexibility.
- ICE infrastructure is incredibly expensive to maintain. You have so many dedicated gas stations spread out all over that use up valuable space and resources, but also then need to be supplied with gas coming from all over the world. As EVs take meaningful share from ICE vehicles, the cost of maintaining this infrastructure for each ICE vehicle driver will keep rising. As demand goes down, gas stations will start shutting down, and then the distance between 2 gas stations or your home and thr closes fast station may increase, and range anxiety will start working against ICE and in favor of EVs.
- ICE vehicles are 100+ years into their development. EVs are just getting started. And they’re almost close to parity. It’s not clear how ICE will maintain any edge outside of very niche use cases as EVs continue to improve.
I agree with you, for the mass consumer car market (individual/family transport) as a whole. It's coming fast. However, the current EV technology (mostly batteries + charging) is not a good fit for a whole lot of edge cases, and in the aggregate they matter, too, and thus the ICE engine industry won't really go away anytime soon:
* General-purpose Semis for commercial hauling. Yes, there's some EV Semis on the road today - pilot projects, or specific routes on specific schedules. But there's a lot of general purpose semi-hauling that happens every day on odd/long routes without sufficient chargers in the right places, and they need much bigger chargers. And then there's the specialty semis that carry large/wide loads. I see them almost every day in my area, carrying large chunks of power substations, heavy manufacturing equipment, blades for wind turbines, etc.
* Fire trucks, Ambulances, Tow trucks, Police cars - For various similar reasons, it's tricky with some of these, although in well-constrained cases and with extra vehicles on tap as backup (when the other one is low on charge in an emergency), maybe can kinda work, eventually.
* "Personal" trucks that see heavy towing/hauling use (think: hauling a livestock trailer or farm equipment or heavy materials (or maybe an EV race car!), possibly long distances on a regular basis). The battery range really suffers when you put all the extra weight and drag on by towing, and people aren't willing to turn what was a 5 hour diesel trip into a 9 hour trip with supercharger stops (more time in the heat with animals, more time on the road in general, and do you have to disconnect the trailer just to reach the charge cable?)
* Backup generator ICE engines - home, datacenter, industrial use, etc. The problem here is mostly runtime and peak watts of output vs cost. You can use a battery-based solution for most of these cases, but it currently costs prohibitively more for the same performance specs. When they're being used in austere environments, sometimes there's no electric grid to even charge from, so slap on a massive solar array cost, too.
* All military use of ICE engines in general (transport, generators, etc) - Not insignificant in scope and scale, and obviously they're not going to run EVs or find chargers on battlefields.
These cases will diminish over time, especially as we continue to make advances in charging and especially battery technology, but it will probably take a few decades because there's science challenges, not just engineering ones. The military case might never go away.
ICE cars/vehicles aren't going to disappear overnight. There are enough used ICE vehicles for ALL of the edge cases and a ton more for the next 20 years. There is no need to buy new ICE vehicles.
Look, sure. No one is saying "no ICE ever". Some people still ride horses.
125 years ago cities were built around horses. Stabling. Breeding. Feeding. Grooming. Street cleaning (turns our horses poop a Lot). By 20 years later that's all gone.
Sure horses survived in rural areas. Sure the Amish use them today as then. But the horse-based industry has (in real terms) vanished.
ICE is headed the same way. It will exist, but no daily-driver car will be ICE. EVs win, because in cities they are better. Because they're cheaper to own.
If Ford wants to own the ICE niches, fine. But it won't be cars.
> I’d be surprised if there’s a consequential ICE industry after 2040
It started in the 00s, really took off around 2010.
And don't forget that 2040 is in 14 years. You can buy plenty of brand new ICE cars today, the majority of them will definitely still be around in 14 years.
> there will likely be a whole bunch of heavier use cases where [EVs] just can't pencil out
Do the big Detroit automakers also build a lot of semis, garbage trucks, snow plows, and fire engines? I can see those types of vehicles being ICE holdouts. But certainly not anything you can drive with a regular driver license.
I’d argue that garbage trucks, snow plows and fire engines are candidates for EVs. They are large and heavy with plenty of space for batteries. Typically used in predefined routes, traveling less than 100 miles per day.
I would gladly vote for a bond to fund electric trash trucks if that resulted in quieter weekly trash service.
I meant more like bog standard 1500-5500 sized trucks and vans. Depending upon the actual fine details of the use case it's gonna be hard to make the math math.
Your local DPW with a lot of money for new over spec'd trucks, friendly permitting office approving their permit for charging infra, strict 9-5, etc might make it pencil out for their facility maintenance. But a landscaper who's engaged in fundamentally the same work but out of rented space, a landlord that won't get preferential treatment on the install of charging infra, won't qualify for the same fleet discount, works way harder than 9-5, etc, etc. might not make it pencil out.
Local delivery can potentially make great use of EVs, but if you turn up the operational tempo or the range and have drivers slip seating or really racking up the miles it can be a non-starter vs just buying the same thing in non-ev. And of course the fixed infrastructure cost questions still apply.
You might get hybrids but you also have to remember weight matters in a lot of these applications. Can't be rolling around over weight as part of normal business. And a lot of these applications are trying to stay under 10k while still having as much cargo capacity as possible.
The current Chevrolet Silverado EV has a 200 kWh battery option. Even with towing reducing the range to say 200 miles, you could do a lot of pickupy things with that.
Yes, it won't happen all at once. And some use cases will survive longer.
I'm not sure size is the qualifier though. Electric busses are becoming more and more common. I think city vehicles make good candidates for EV - they don't typically go far from home. They are cheaper to build and buy, and much cheaper to run.
The reason I think EVs win is because of the "support system" ICE vehicles need. And as ICE share decreases that support system also starts to dwindle. So those services get more expensive. I'm thinking gas stations, mechanics, parts and so on. It becomes a death spiral.
It's not unlike the switch from mainframes to PCs. At the beginning there wasn't a contest, but now mainframe skills are hard to find and hence very expensive. So the market for them goes down. Indeed most mainframe suppliers (DEC, SUN et al) died off ages ago.
> It remains to be seen whether the Olinia One will face similar pushback from the U.S. once it goes on sale.
> can travel up to 125 kilometers (77 miles) on a single charge
The US market generally rejects small-range EVs, except in very niche markets. In order to succeed in the US, it will need roughly 3-4x the range. In order for this to succeed in Mexico, their market will need different driving habits than the typical American.
(I know this as a former 2014 Leaf lessee. Short-range EVs only make sense when they are the only option in my price range, and I really, really want to drive an EV. Maybe the typical Mexican rarely drives far away from home? Or maybe this is for a niche of Mexicans who really, really want an EV and will tolerate a short range?)
I know absolutely nothing about Mexico in terms of geography or driving so I wonder how feasible an EV that you presumably constantly have to charge is going to fare. In the US, a range of 77 miles is a complete non starter. You'd have to charge it every single day. If not multiple times a day in some peoples cases.
It's interesting that info about the car is only half the article. The other half is a commentary on how US politicians are desperately trying to keep foreign EVs out of the country, lest it hurt corporate profits.
> In the US, a range of 77 miles is a complete non starter. You'd have to charge it every single day. If not multiple times a day in some peoples cases.
It's true that some people drive more than 77 miles per day. But a pretty big chunk of people never do, except road trips/vacations. It could easily be worth it to buy a cheap EV for everyday use and then rent a vehicle for long trips.
Yep, you can pick up used Leafs for super cheap (under $10k, sometimes substantially) and if they fit your use case, they're an amazing deal. Mostly helpful as a second car for a family, or as a city car for someone who never plans to road trip in it.
At $8500, I could justify having a 77 mile range electric car with a top speed of 30ish mph. That would take care of every in-town trip, but I couldn't do a full commute to work with it because the most sensible way of doing that involves a highway. If it could manage 50mph for 15 minutes, it could go on the highway and I could recharge at or near the office.
The cheapest EV currently available in the US is the Chevy Bolt, at $29000, about three times the price. A Bolt has four times the range, but still not quite enough to go one way on my most frequent "long drive".
> You'd have to charge it every single day. If not multiple times a day in some peoples cases.
Charging is not a problem when a car is stationary. It is parked next to a building, building usually has electricity (unless you are Amish).
I don't know why most people don't understand electricity is available everywhere, but petrol is only available at gas stations. You have to somewhere to pump gas, a major inconvenience.
That's pretty much standard operating procedure for any EV. That's one of the perks of owning an EV. Plug it in when you get home from work, and have a full "tank" every morning. Plus you get the cabin preheating using the wall electricity.
If you have a charger at home, or at work, why does it matter if you have to charge it daily or weekly? Yes, for some lifestyles, range matters. For others, a 125 km range is perfectly acceptable
For a significant segment of the US population, that thing wouldn't get them to work and back, so they'd have to charge it both at home and at work. And in many cases, forget running any errands, picking up kids from daycare, etc.
And minimum speed on US interstates is typically 40mph, so that reduces its usability even more.
I think you wildly overestimate how many Americans are white-collar workers commuting 100 miles to a 6-figure job. A <$10k EV was never even remotely aiming at that market to begin with.
> I know absolutely nothing about Mexico in terms of geography or driving so I wonder how feasible an EV that you presumably constantly have to charge is going to fare.
Hey at least you admitted that upfront. Average driving speed in Mexico City is 15 km/h so one would have to spend 8h driving to deplete the battery in a day. Typical commutes are perhaps 1h one-way but again, distance wise probably only about 40 km both ways. So this 125km range easily covers it for most people.
I think energy cost is more of an issue for most. electricity is expensive in Mexico City especially compared to base salaries. And electrical infrastructure was never built to handle high power consumption. Most apartments have a single 30A breaker for the entire house. Most heating is done by gas and air conditioning is not widely used. For most people charging speed will likely be limited to about 10A at 120V.
This new EV is to replace motorcycles and scooters that are ubiquitous in mexico. If it succeeds in getting 100k people off of motorcycles it will have the side benefit of reducing healthcare costs treating motorcycle accidents.
Huh, the speed limit is odd because in my urban/city driving in the western US (San Diego, LA, SF, Portland and Seattle) all major cities still basically necessitate non-zero highway driving. Even mopeds (and bicycles) can pretty easily exceed 31 mph.
I've spent about 2 months total in Mexico City and there are still in-city areas where it'd be common to exceed 31 mph. The main rate limiter being traffic...
Anyway not to pooh-pooh the idea too much, I am sure there are plenty of use cases but maybe enabling a top speed of 55 mph would increase utility IMO
An amusing coincidence: the maximum allowed speed in Nicaragua is 50 km/h
If This wasn't about to countries in America, I would suspect something technical behind those decisions. The only thing I can think of is the loss of energy efficiency when driving over 60km/h
The limits on range and speed (reported 50kph) would make it a horrible deal for the average American.
150k pesos (~$8.6k) for a brand new wheelchair-accessible city van seems like a killer deal in the Mexican market. That would come on the market for less than a used air-cooled VW beetle (ended production in Mexico in 2003)
Can’t you get a much better used car for that? that’s probably one of the reasons why there is not much demand for basic cheap cars with no features in Western countries at least. Modern cars are much more reliable and last longer than they used to several decades ago and stripped down budget models can’t compete with that.
> can travel up to 125 kilometers (77 miles) on a single charge
This would be a big hit in European cities. I own VW e-Up! and it's a perfect EU city car. With it's 375KM range, I rarely charge it more than once a month.
NYC taxis drive an average of 180 miles per shift[0] so they'd need to triple the range or have some sort of system where they can swap their depleted taxi for a freshly-charged one mid-shift.
Yeah taxis in the capital and small people movers to go from hotel to beach is where these will shine. EVs are especially well suited to stop and go traffic as well.
People are so caught up trying to solve every use case at once. Dropping pollution caused by old taxis in city centers will be a big win for Mexico if they can hit their price point. At the price they are quoting fleet operators can buy 2 and have their drivers swap out mid-day during their lunch.
That was my thought too. They obviously won’t face pushback entering the US from a legal standpoint, but I don’t think consumers will tolerate a sub-200 mile EV well here
Even a used Nissan Leaf with degraded batteries is a viable vehicle in many U.S. cities. I would not call these markets "niche", there are many mid-large metropolitan population centers where they are practical. To use "niche", is either a political denial or ignorance of the population distribution of the United States. They are popular where I live, I drove one as a primary vehicle for 8.5 years, and I have purchased another used Leaf for my teenager. The empty pickup truck is also a "niche" vehicle with this usage -- it clearly isn't an appropriate choice for every driving need and locale.
"The car’s unvieling comes as some countries around the world continue to push EV adoption with better and more affordable options. The U.S., however, has taken the opposite track."
Lol, so true. I honestly don't mind waiting for an electric car since I hope to get more mileage out of my current one. If it lasts 10 more years, all the better.
The cars available then should be far better (other than new things I might not want- e.g. more automation).
Hoping this brings EV infrastructure up in the country. A road trip is still quite an ordeal due to the lack of fast chargers in highways and maybe that's why the range on the first version of Olena is low, as it's aimed to provide "ultra mobility" within cities and not outside of it but still, glad to see the MX government invest into renewable technology.
Motorcycle licensing is a bit specific( at least in California ) even if one has an automobile license, I only looked at it casually, have to buy special clothes for the training class and pass before taking state test, but most of the skills learned in the training class are not applicable to this vehicle AFAIK. I would speculate it's closer to a Japanese small form factor Kei truck which are importable under certain restrictions - which must be 25 years old or older, not legal for public road use in many(most?) places due to bumper/crash testing/airbag requirements, though I've seen a couple in California in suburban/rural areas. Also see tourists driving essentially golf carts in places like San Diego on downtown streets. It seems murky to me.
Hopefully they can also find a good balance between using cheap parts to actually being safe and comfy. The cheap EVs on the market normally lack in one of these.
I have not yet found any interior shots online, did any of you?
This vehicle is what most Americans would call a "golf cart". If it doesn't have safety features and can't be driven on highways, it's not really competing with normal cars, so I'm not quite sure the article's analysis makes sense.
These are usually called LSVs; the number of these is low but growing because in dense urban areas or planned developments (golf courses, parks, senior communities) they're far more cost effective.
counterpoint: I have an EV that I never drive more than 77 miles a day and I paid over $70k for it. Top speed would definitely be a limiting factor, but I do think there's a huge gap in the mobility market between e-bike and a traditional (and expensive!) car.
The Ford CEO is not wrong. Allowing foreign imports into the country at prices far below what US producers are able to make will decimate the local car industry in the US.
There are 4 possible solutions to this problem;
a) convince Americans that it's worth paying more for a locally built product. This is the simplest approach, but there's only so much margin here that the consumer will tolerate. At the moment this gap is too large.
b) Tariff foreign imports to raise their cost. So the US consumer pays more, whether they like it or not.
c) subsidize local production out of the "national interest to support this industry" budget. This has the effect of ramping up demand, hence production, hence production being developed, and eventually getting cheaper.
d) improve US products, and prices, so that they compete in price to the import - or at least fall inside the margins such that a) becomes effective. c) can help bridge the gap here until the US companies have caught up.
In the long run, not all these strategies win. If you go the tariff route, then it's hard to undo it later. Local products fall behind, and the harder it becomes to catch up. Not impossible, but hard.
If Ford wanted tarrifs to help boost EV demand, and so allow Ford to build out infrastructure and lower costs, then fine. But it seems it's more of a short term play to just keep ICE Fords selling in the short term.
This is one of those "the internet is a fad, it'll never catch on" moments. EV's are here to stay. They're going to win. That's pretty obvious to anyone paying attention. If the question is "how to maintain the US car production" then they should be all-in on EV development now. It seems to me though that the current strategy seems to be very short term thinking - trying to just hold back the tide.
Before deciding on a solution, Governments also need to decide on what problem they are solving. Why do they want to protect domestic automakers specifically?
Is it national defense synergy / surge capacity reasons? Is it general manufacturing know how / impact on overall domestic manufacturing supply chain? Is it jobs for current workers? Is it to keep the pensions solvent for retirees?
I saw a comment re: this issue in Europe where a Portuguese commenter asked why it was fine for the Eurocrats (lead by Germany) to let all their apparel jobs go overseas, but now he doesn't get the option of buying a Chinese car because German auto jobs need protection. There is something of a point there.
The US didn't go from #1 in global auto manufacturing to nearing extinction on accident. The companies shifted production abroad because they didn't want to pay for US labor. We can't just pray for "development" to spark a chain reaction that gets us back on track - we were the most developed and consciously chose to squander that advantage.
Onshoring can be done, but it will have a real cost someone will have to bear. The industry would prefer consumers just pay twice as much for cars, meanwhile consumers are at a breaking point like they've never felt. In the meantime there's a stalemate and nobody can move, as the decline continues.
By accident. (Good)
On purpose. (Good)
An accident. (Good)
On accident. (Bad)
> The companies shifted production abroad because they didn't want to pay for US labor
Realistically it’s the consumers who didn’t want to pay for it
Also US cars were genuinely horrendous in the 80s-90s in terms of build quality & reliability vs same price or cheaper Japanese equivalents.
It's only rather recent that all the big name car makes from US/Europe/Japan/Korea are pretty good & reliable. There were huge differences 30-40 years ago.
What’s interesting is that while most cars imported into Mexico (except for those from the NAFTA region) face stiff tariffs or outright bans (if you move to Mexico from the US you can only bring your car if it was manufactured in Mexico/Canada/US, other cars are not allowed at all), but electric cars have no tariff at all which means that, e.g., Chinese EVs are widely available there. The BYD Seal sells for MXN888000 in its AWD/big battery configuration which translates to USD51,184¹ which is comparable to the Tesla Model 3 price in Mexico (and a bit lower than the equivalent price in the US). Mexico is going at the EV transition with a two-pronged strategy: Building a domestic industry and encouraging imports at the same time. This seems to be the exact opposite of the US strategy.
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1. Worth noting two key differences between the Mexican and American car buying experience: First, prices are fixed. There’s none of this negotiating with the dealer about the price or upselling you on undercoating stuff. You can look on the website and know what the price is. Second, instead of sales tax, Mexico uses VAT to achieve the same purpose. As a result, the price you see for a product is going to be the actual price you pay walking out the door and not the price before sales tax (at my current residence, the total sales tax is currently 10%). As a consequence, some things that might appear to be slightly more expensive in Mexico, depending on where you live, may actually be slightly cheaper.
There may be another option.
Consider Japan's Kei car initiative, for example.
https://en.wikipedia.org/wiki/Kei_car#Description
https://en.wikipedia.org/wiki/Kei_car#Taxation_and_insurance
One route is to provide incentives, if not regulations, to force innovation on US automakers. The goal would be to yield products that are head-to-head competitive with imports.
> It seems to me though that the current strategy seems to be very short term thinking - trying to just hold back the tide.
I'm seeing that too, but from a different angle. The era of big trucks seems to be as much an effort to extract cash from the economy as it is taking advantage of a peculiar set of EPA and DOT regulations. Basically, "gettin' in while the gettin's good." It's not a long-term strategy because, at some point, people can't afford these behemoths and will go for the used car market next for cheaper goods. EVs may get caught up in that too, considering that they're aimed squarely at the sub-luxury tier and above. As we have no good cheap EV options at the moment, I think it's the same story.
The tariff route is what happened in the 1970s under the "chicken tax", which still exists today to protect the US light truck industry, and is pretty much the reason why SUVs reign supreme in the US market. SUVs are classified as "light trucks", which has caused a Galapagozation of the US car industry/market.
I see this take on SUVs all the time, and I can't help but think it's wrong. Americans just like bigger vehicles and will downsize if gas gets too expensive. There's a reason almost all electric car companies start off with a CUV/SUV/truck, and it's not because they're allergic to sedans or coupes.
There is a market for smaller cars and trucks but its probably smaller than for other countries. We don't have the smaller roads/spaces associated with e.g. Europe. But for sure I would buy small cars or trucks first any day compared to the monsters on the road; there are few options though.
- Tesla, the most prominent and successful EV company, didn’t start with a truck.
- Neither did all the attempts at EVs from other competitors in the 2010s, like the GM Bolt/Volt or the Nissan Leaf.
- But you’re not wrong, that today EV companies usually start with SUVs/CUVs, but that’s because a larger chassis makes it easier to include a large enough battery.
They're mostly CUVs and above because fitting sedan seating into a CUV-shaped body frees up the height you need for a battery. Western OEM batteries were usually tall because they mostly used large-format pouch cells, because that promised the highest performance and lowest cost (spoiler: recalls are expensive).
Isn’t there a e) have investment at the federal level in R&D, specifically for industries that matter (economy, national security etc)? For automotive, China didn’t become the EV leader by accident. It was a deliberate national strategy, with funding to back it up. Yes there is cheaper labor, different regulations etc. But also in no small part to federal funding, investment in R&D etc. why are we surprised then that the US is in general falling behind?
The US could invest more in battery tech, manufacturing automation, robotics etc. This both lowers cost and increases product competitiveness.
> The Ford CEO is not wrong. Allowing foreign imports into the country at prices far below what US producers are able to make will decimate the local car industry in the US.
The local car industry in the US is doing that to itself by dragging its feet on EVs in the US market even when the very same companies are selling EVs outside of the US. Ford, for example, has an EV Bronco that's inexplicably only available in China; that'd sell like gangbusters here in the US, but Ford won't sell it here because reasons.
In that sense, the Ford CEO is about as dead-wrong as it gets. His company needs to either actually sell competitive products or else move out of the way for other companies to do so. His demands to keep foreign competitors out of the very US market in which his company refuses to offer products are downright insultingly greedy.
I’m interested in understanding more about what gives you the impression “that [an EV Bronco would] sell like gangbusters here in the US”.
Not GP, but for starters, the MSRP for that car in China is $32k.
https://www.carsdb.com/en/news/1476
I get that's an apples-to-oranges comparison, considering that labor and material costs (not to mention subsidies and regulations) are probably not the same. But even at $40k, it would be cost-competitive with other EVs if nothing else.
I see non-EV Broncos everywhere here in Reno, and I also see EVs everywhere here in Reno. I would therefore expect to see EV Broncos everywhere here in Reno if they existed in the US market.
I also in particular see Cybertrucks and Rivian R1Ts everywhere here in Reno, so the very specific demand for electric pickup trucks clearly exists.
Why is decimating our local car industry a problem? Why not build something else with the resources if cars are now a cheap commodity?
This reminds me of a quote from Peter Schiff, circa 2008 housing crash. To paraphrase,
“too-big-to-fail eventually becomes too-big-to keep alive"
historically car manufacturing gets redirected into defense for wartime though it's unclear how that would pan out with today's factory specialization
Historically being WW2. I'm not sure they've contributed much to the "war effort" since then.
A legacy of WW2 was the explosion of the whole defence industry. While a lot of the civilian factories got repurposed in WW2 to build trucks and planes and ships, the tech in all that stuff was very basic. For example the aircraft carrier Yorktown was "fixed" (at least good enough for the Midway battle) in 3 days. I somehow doubt a modern carrier could do that, simply because of the tech required. The US built 150 more carriers in the next 3 years.
The defense industry today gets a trillion $ a year. There's no civilian ship-building to speak of, and military vehicles are now highly specialized.
So why keep Ford et al afloat? Politically it's sold as "national security." In reality it's like more "they didn't die on my watch." And of course, having the ability to make local affects the supply chain. [1]
For example if China invades Taiwan, the US loses pretty much all electronics- especially PCs and Phones. That's a lot of leverage for a foreign country to have.
[1] US cars aren't really local - that's a fiction exposed by the proposed tarif on "car parts", which the industry squashed. In reality car parts are made all over the place (including the US) , and then assembled in the US (or anywhere else.)
Our local car industry is tightly related to our local military vehicle industry.
Should we get into a big war, we'll likely need mass production of military vehicles and having mass production of consumer vehicles is a good start.
You can't really assume the prices will stay low forever and removing local competition exposes you to supply chain issues.
There should be a time limit to protectionism and a scale where tariffs on imports come down overtime. Otherwise you will get what you currently have in the US ie huge cars that cost a lot of money to make and run. US supposedly the free economy is the country where almost every industry is an entrenched virtual monopoly or a duopoly and with it's political finance system they are eating into every industry.
Its an inevitable state of any market system (especially if regulated). Eventually it will become more profitable to use the gains of capital to buy protection from regulators, instead of investing in ever smaller business improvements. Using money to defeat competition is ultimately inefficient and generates lower returns for investment. Unless regulators are totally insulated from the market, they will have a stake in selecting winners and will eventually construct moats that others can't cross, as that provides the highest returns to capital, and the greatest rewards to regulators.
Monopoly is the most market-efficient vehicle to deliver returns to capital, and the most natural state of the market; one player using advantages and gains eventually destroys all opponents. Smaller players can never gain a foothold due to the incumbents being so efficient and far ahead, and it makes more sense to merge with the front-runner, allies, or be destroyed (hence the competitor pool keeps shrinking).
These are features of the system that naturally emerge without counterveiling forces.
For example, AI companies will shortly find its cheaper to just get the government to constrain their competition. The alternative is many companies spending trillions to eek out profits, a poor state to be in. Regulators want money and power, so its in their interest to create this protected state, as the "free and open market" isn't buying elections or vacation homes. And of course, any unprotected competitors left behind will die, consolidate, or sell to the victors; so we will eventually have a "winner takes all" system where one or two big players dominate. Any startups will either be quickly destroyed as people ask "why use a worse product", or will sell to the monopoly when they realize they can't afford to spend $1T training models and building data centers, and complying with all the regulations.
My point is that protectionism (in any form) isn't something to bring down over time to encourage competition -- the system can't naturally function that way, as it would require each player to go against their own interests. Instead, protectionism is a natural ever-increasing good that will be cultivated for the controlling capital and regulators in the system. We only see the "free market" operations during a time before market / regulator capture, as that's the time when there aren't yet dominant players who can guarantee power and money to the regulators, and there isn't enough consolidation of capital to immediately destroy all competition, but its an unstable market state.
> c) subsidize local production out of the "national interest to support this industry" budget. This has the effect of ramping up demand, hence production, hence production being developed, and eventually getting cheaper.
We already have a trillionaire from subsidizing local production.
Like many things, it seems like a combination of all of those would work better than any single one, depending on the actual goal. If the goal is to help drive EV adoption, tariffs that raise foreign prices to the desired price point, rather than simply being more expensive, would provide competition to the America companies, perhaps driving improvements. Subsidies would help with labor and ensure the company keeps driving the right direction. Improvements to products can help sell "American made" as a good thing.
Part of the point of historical import taxes/tariffs was to get them to build it here, invest in facilities, train the local workforce, etc.
But is "it" in this context EV's or just protecting ICE production? That's the real heart of the issue.
Building EVs would seem to be a logical goal. But is that what the policies are promoting?
Allowing foreign competition is a forcing function to be more productive and innovative. Japanese/German competition didn't annihilate US car industry, why would Chinese cars do it?
Cars are a way to signal status. Americans don't want to buy cheap cars, because cheap cars means low status. They'd rather go into significant debt and keep up with the Joneses. The people buying pickup trucks and SUVs are mostly picking up their kids from elementary school which is half a mile away.
> This is one of those "the internet is a fad, it'll never catch on" moments. EV's are here to stay. They're going to win. That's pretty obvious to anyone paying attention.
That's not clear at all from the long-term habits of American consumers. Why did Ford, GM, and Stellantis all cut EV investment and increase ICE investment in the last year then?
Short term buyer habits don't necessarily track technological progress - they tend to be resistent, then inertia is broken and consumers buy en-mass. Companies need to brunt to cost of innovation until the cost benefit analysis makes sense for consumers. Mobile phones were a passing fad for niche power users until companies threw so much money at them so they weren't, and we became reliant on carrying one. Same can be said for thousands of other products. Nobody used them until suddenly we all were.
We're seeing a moores-law-like improvement in electric cars and their power densities. If the American car manufacturers don't want to be a part of that progress, it's on them, but Asia and Europe will continue to innovate in that area and the US will be playing catch up because they're servicing what consumers want now, not what they will probably want in the future.
Because they are focused on short term returns, not long-term strategy.
In the short term cutting r&d, killing off "not yet profitable" lines etc all lead to improved results this quarter. Who cares about 5 years, or 10 years from now?
If you look beyond the US then you see EV market share growing year on year. Yes, the US is resisting hard, but you can't hold back the tide forever.
Kodak invented digital photography, but kept going with film. In the end the world moved on, even if they didn't.
50 years from now ICE will be a niche market. And if US producers want to own that niche, well that's great. But it'll be a tiny fraction of what they are now.
> 50 years from now ICE will be a niche market
EVs are roughly at two thirds market share in the largest car market of the world. The third largest market has them at 20%. Funnily enough, India (4th largest market) is slightly ahead of the US for EV adoption in passenger cars.
ICE cars will be a niche market much more rapidly than 50 years.
The US is again exceptional insofar that it is actively pivoting to become a petrostate. Even petrostates have been trying for a while to not be petrostates any more, which could be telling for the US electorate but isn't.
This seems to fill a useful niche, but may be too downscale. Remember the Tata Nano.[1] Tata built a basic car with a price below 1 lahk, but it didn't sell.
In the US, there's Slate, which claims to be making a small electric pickup truck. "Preorders will start on June 24, 2026. First deliveries are slated for late 2026." [2] Price in the US$20K range, they claim. Claimed range is 150m with the base model battery. A larger battery is available. It's America's answer to the kei car. If it ships and keeps shipping.
Detroit got way too much into the "more car per car" thing. Chevrolet once had the slogan "basic transportation". They lost sight of that market. The giant pickups are just silly.
[1] https://en.wikipedia.org/wiki/Tata_Nano
[2] https://www.slate.auto/en
> Claimed range is 150m with the base model battery.
Surely 150km
Sorry, 150 miles. Not km, Slate is a US company.
The abbreviation for miles is mi.
Are we just ignoring data now? Giant pickups have silly sales- silly in the crazy high sense of the word. I love my EV but I have never wished for less range. The Slate is a toy for the wealthy, like kitted up Jeeps that have snorkels
If it shows up in the suggested price range, it's going to one of the least expensive new vehicles on the market.
Yes, it has less utility than many other vehicles in many ways, but the bed length (5 ft) is longer than a lot of trucks I see on the road which enables carrying certain kinds of loads that aren't easy in cars or trucks with very short beds as seems fashionable now.
150 miles isn't a ton of range, but it's 50% more than a first generation Leaf and those sold.
The Slate clearly isn't trying to check all the boxes, but every vehicle doesn't need to try to do everything.
Giant pickups have silly sales because pickups in general have silly sales and there are basically zero non-giant options in the US market (thanks, Chicken Tax, very cool).
The Slate would be the absolute perfect truck for me if it had a 4WD option. Being RWD-only is the only thing making me unwilling to replace my Tacoma with it.
The playbook to study is South Korea. Protectionism and subsidies for nascent and transitioning industries with a clear ex ante timeline to full liberalization to force international competitiveness. Absent the latter, American car companies’ inefficiencies in design and labour structure have zero incentive to change, and American consumers get stuck with shitty, expensive products.
For cars, this would mean federally-guaranteed loans up to the median value of a plant for any manufacturer with any production base worldwide (the plant to be built or retrofitted in America, of course) plus an N-year (N set to the expected payback period for a new or retrofitted plant) tariff schedule starting very high before decreasing to virtually zero. Maybe also pass a special bankruptcy regime to expedite the redistribution of assets for those who fail to really send the message that failure is an option.
I feel like the "clear ex ante timeline" is a big problem for us in the US. A prominent feature of US politics (and indeed culture) is constantly setting such targets and then chickening out and moving the target back as the time approaches. That in turn creates a sort of moral hazard where no one feels an urgency to meet deadlines because they know they'll be loosened up later.
Hmm, maybe a carrot with liberalization? Tax benefits to the car companies come to mind. But I’m almost more of a fan of creating a monetary incentive for the lenders with the federal guarantees—if the liberalization gets delayed or derailed, they lose money.
None of these strategies seem to address the other technological issue hiding beneath the surface, which is that EVs are fundamentally simpler (electric vs combustion motor) and hence should be cheaper than ICE cars when manufacturing pipelines are mature. This would result in lower profits across the car industry even in the absence of international competition. No US manufacturer so far has actually tried to build EVs cheaper than gas cars at scale (Tesla made a little noise and then got distracted), while Chinese manufacturers have no need to worry about cannibalizing the comparatively small domestic ICE market.
Letting the industry guide policymaking seems like it could lead to regulatory capture preventing EVs from reaching the (low!) price points that they should reach. Already the two-track emissions standards and chicken tax make cars too big and the "arms race" of having a bigger car than everyone else to stay safe (at the expense of others) prevents meaningful reform.
A lot of the underlying EV technology is military applicable too
Tariff is probably the easiest path forward.
You'll need to pay workers more to make D) work. That cuts into margins. That means it's DOA.
GM has had like what, 1.5% net profit in 2025?
5th possible solution:
e) End the socialism that is taxpayer-funded bailouts and subsidies for failing car companies, and let the free market decide.
Tired of paying for their losses.
>This is one of those "the internet is a fad, it'll never catch on" moments. EV's are here to stay.
Not saying you're one of them (there are other people here who fit the bill much better) but like with anything else the people on the internet peddling grand narratives lacking of nuance are delusional fanboys, malevolent liars or some combination of the two. EVs are absolutely going to win certain market segments and take good chunks out of others. Unless the government gets out of the business of regulating the crap out of electrical infrastructure at great cost to us all there will likely be a whole bunch of heavier use cases where they just can't pencil out barring some yet unforeseeable breakthrough in the basic physics of batteries.
I think the auto industry is wise to think about the upcoming ~30yr transition period where all that shakes itself out and how to invest the right amount into keeping ICE stuff competitive but without investing to the detriment of winning the EV segment, etc, etc, standard big business stuff.
ICE -> EV is not a 30 year transition.
I’d be surprised if there’s a consequential ICE industry after 2040 (that doesn’t mean there won’t be ICE cars being driven, just that they won’t be selling outside niche industries after 2040).
The collapse of ICE vehicles will happen sooner rather than later due to a few fundamental reasons.
- China has gone all in on EVs. It’s hard to compete against the Chinese and they’re unlikely to ever develop the skills and capabilities to develop cheap ICE vehicles.
- The Strait of Hormuz fiasco has pretty much convinced countries about not being dependent on gas. Electricity is an energy abstraction. It allows you to run your EV no matter where you get your energy from because almost all sources of energy can easily be converted to electricity. Running your vehicles on this abstraction provides a lot of sovereign flexibility.
- ICE infrastructure is incredibly expensive to maintain. You have so many dedicated gas stations spread out all over that use up valuable space and resources, but also then need to be supplied with gas coming from all over the world. As EVs take meaningful share from ICE vehicles, the cost of maintaining this infrastructure for each ICE vehicle driver will keep rising. As demand goes down, gas stations will start shutting down, and then the distance between 2 gas stations or your home and thr closes fast station may increase, and range anxiety will start working against ICE and in favor of EVs.
- ICE vehicles are 100+ years into their development. EVs are just getting started. And they’re almost close to parity. It’s not clear how ICE will maintain any edge outside of very niche use cases as EVs continue to improve.
I agree with you, for the mass consumer car market (individual/family transport) as a whole. It's coming fast. However, the current EV technology (mostly batteries + charging) is not a good fit for a whole lot of edge cases, and in the aggregate they matter, too, and thus the ICE engine industry won't really go away anytime soon:
* General-purpose Semis for commercial hauling. Yes, there's some EV Semis on the road today - pilot projects, or specific routes on specific schedules. But there's a lot of general purpose semi-hauling that happens every day on odd/long routes without sufficient chargers in the right places, and they need much bigger chargers. And then there's the specialty semis that carry large/wide loads. I see them almost every day in my area, carrying large chunks of power substations, heavy manufacturing equipment, blades for wind turbines, etc.
* Fire trucks, Ambulances, Tow trucks, Police cars - For various similar reasons, it's tricky with some of these, although in well-constrained cases and with extra vehicles on tap as backup (when the other one is low on charge in an emergency), maybe can kinda work, eventually.
* "Personal" trucks that see heavy towing/hauling use (think: hauling a livestock trailer or farm equipment or heavy materials (or maybe an EV race car!), possibly long distances on a regular basis). The battery range really suffers when you put all the extra weight and drag on by towing, and people aren't willing to turn what was a 5 hour diesel trip into a 9 hour trip with supercharger stops (more time in the heat with animals, more time on the road in general, and do you have to disconnect the trailer just to reach the charge cable?)
* Backup generator ICE engines - home, datacenter, industrial use, etc. The problem here is mostly runtime and peak watts of output vs cost. You can use a battery-based solution for most of these cases, but it currently costs prohibitively more for the same performance specs. When they're being used in austere environments, sometimes there's no electric grid to even charge from, so slap on a massive solar array cost, too.
* All military use of ICE engines in general (transport, generators, etc) - Not insignificant in scope and scale, and obviously they're not going to run EVs or find chargers on battlefields.
These cases will diminish over time, especially as we continue to make advances in charging and especially battery technology, but it will probably take a few decades because there's science challenges, not just engineering ones. The military case might never go away.
ICE cars/vehicles aren't going to disappear overnight. There are enough used ICE vehicles for ALL of the edge cases and a ton more for the next 20 years. There is no need to buy new ICE vehicles.
Look, sure. No one is saying "no ICE ever". Some people still ride horses.
125 years ago cities were built around horses. Stabling. Breeding. Feeding. Grooming. Street cleaning (turns our horses poop a Lot). By 20 years later that's all gone.
Sure horses survived in rural areas. Sure the Amish use them today as then. But the horse-based industry has (in real terms) vanished.
ICE is headed the same way. It will exist, but no daily-driver car will be ICE. EVs win, because in cities they are better. Because they're cheaper to own.
If Ford wants to own the ICE niches, fine. But it won't be cars.
> ICE -> EV is not a 30 year transition
> I’d be surprised if there’s a consequential ICE industry after 2040
It started in the 00s, really took off around 2010.
And don't forget that 2040 is in 14 years. You can buy plenty of brand new ICE cars today, the majority of them will definitely still be around in 14 years.
> there will likely be a whole bunch of heavier use cases where [EVs] just can't pencil out
Do the big Detroit automakers also build a lot of semis, garbage trucks, snow plows, and fire engines? I can see those types of vehicles being ICE holdouts. But certainly not anything you can drive with a regular driver license.
I’d argue that garbage trucks, snow plows and fire engines are candidates for EVs. They are large and heavy with plenty of space for batteries. Typically used in predefined routes, traveling less than 100 miles per day.
I would gladly vote for a bond to fund electric trash trucks if that resulted in quieter weekly trash service.
More than half of the garbage trucks I see in Copenhagen are EVs. The first was introduced in 2022.
https://www.volvotrucks.com/en-en/news-stories/stories/2025/...
I haven't seen a fire truck EV, but those exist in other cities.
And they are so much nicer. Way less noise and pollution and much better maneuverability on narrow streets or on slippery roads in winter.
I meant more like bog standard 1500-5500 sized trucks and vans. Depending upon the actual fine details of the use case it's gonna be hard to make the math math.
Your local DPW with a lot of money for new over spec'd trucks, friendly permitting office approving their permit for charging infra, strict 9-5, etc might make it pencil out for their facility maintenance. But a landscaper who's engaged in fundamentally the same work but out of rented space, a landlord that won't get preferential treatment on the install of charging infra, won't qualify for the same fleet discount, works way harder than 9-5, etc, etc. might not make it pencil out.
Local delivery can potentially make great use of EVs, but if you turn up the operational tempo or the range and have drivers slip seating or really racking up the miles it can be a non-starter vs just buying the same thing in non-ev. And of course the fixed infrastructure cost questions still apply.
You might get hybrids but you also have to remember weight matters in a lot of these applications. Can't be rolling around over weight as part of normal business. And a lot of these applications are trying to stay under 10k while still having as much cargo capacity as possible.
The current Chevrolet Silverado EV has a 200 kWh battery option. Even with towing reducing the range to say 200 miles, you could do a lot of pickupy things with that.
Yes, it won't happen all at once. And some use cases will survive longer.
I'm not sure size is the qualifier though. Electric busses are becoming more and more common. I think city vehicles make good candidates for EV - they don't typically go far from home. They are cheaper to build and buy, and much cheaper to run.
The reason I think EVs win is because of the "support system" ICE vehicles need. And as ICE share decreases that support system also starts to dwindle. So those services get more expensive. I'm thinking gas stations, mechanics, parts and so on. It becomes a death spiral.
It's not unlike the switch from mainframes to PCs. At the beginning there wasn't a contest, but now mainframe skills are hard to find and hence very expensive. So the market for them goes down. Indeed most mainframe suppliers (DEC, SUN et al) died off ages ago.
> It remains to be seen whether the Olinia One will face similar pushback from the U.S. once it goes on sale.
> can travel up to 125 kilometers (77 miles) on a single charge
The US market generally rejects small-range EVs, except in very niche markets. In order to succeed in the US, it will need roughly 3-4x the range. In order for this to succeed in Mexico, their market will need different driving habits than the typical American.
(I know this as a former 2014 Leaf lessee. Short-range EVs only make sense when they are the only option in my price range, and I really, really want to drive an EV. Maybe the typical Mexican rarely drives far away from home? Or maybe this is for a niche of Mexicans who really, really want an EV and will tolerate a short range?)
I know absolutely nothing about Mexico in terms of geography or driving so I wonder how feasible an EV that you presumably constantly have to charge is going to fare. In the US, a range of 77 miles is a complete non starter. You'd have to charge it every single day. If not multiple times a day in some peoples cases.
It's interesting that info about the car is only half the article. The other half is a commentary on how US politicians are desperately trying to keep foreign EVs out of the country, lest it hurt corporate profits.
> In the US, a range of 77 miles is a complete non starter. You'd have to charge it every single day. If not multiple times a day in some peoples cases.
It's true that some people drive more than 77 miles per day. But a pretty big chunk of people never do, except road trips/vacations. It could easily be worth it to buy a cheap EV for everyday use and then rent a vehicle for long trips.
exactly - the rejection of short range EVs was when they cost as much as a normal car
if the short range EV is now much cheaper, people will adapt to the restriction because it's an affordable option
Yep, you can pick up used Leafs for super cheap (under $10k, sometimes substantially) and if they fit your use case, they're an amazing deal. Mostly helpful as a second car for a family, or as a city car for someone who never plans to road trip in it.
Would have to be very affordable. Like well under $10K. Otherwise I'll just buy a used ICE vehicle and have a lot more flexibility in how I use it.
Even Cargo Bicycles cost more than $10k. I think a 6 seater people mover is worth far more than those.
I'd buy a 6 seater with this range but not with the speed limitations (I think it is like 50-60 kph which is a non starter)
Or you own more than vehicle. Plenty of families own multiple vehicles, and they don't all need to have tons of range.
At $8500, I could justify having a 77 mile range electric car with a top speed of 30ish mph. That would take care of every in-town trip, but I couldn't do a full commute to work with it because the most sensible way of doing that involves a highway. If it could manage 50mph for 15 minutes, it could go on the highway and I could recharge at or near the office.
The cheapest EV currently available in the US is the Chevy Bolt, at $29000, about three times the price. A Bolt has four times the range, but still not quite enough to go one way on my most frequent "long drive".
> The cheapest EV currently available in the US is the Chevy Bolt, at $29000, about three times the price.
You can also get used EVs/PHEVs. We got a PHEV with 20 miles of EV range for $14k, and you can get used Leafs for under $10k.
>but still not quite enough to go one way on my most frequent "long drive"
...without a charging stop.
> You'd have to charge it every single day. If not multiple times a day in some peoples cases.
Charging is not a problem when a car is stationary. It is parked next to a building, building usually has electricity (unless you are Amish).
I don't know why most people don't understand electricity is available everywhere, but petrol is only available at gas stations. You have to somewhere to pump gas, a major inconvenience.
>charge it every single day.
That's pretty much standard operating procedure for any EV. That's one of the perks of owning an EV. Plug it in when you get home from work, and have a full "tank" every morning. Plus you get the cabin preheating using the wall electricity.
If you have a charger at home, or at work, why does it matter if you have to charge it daily or weekly? Yes, for some lifestyles, range matters. For others, a 125 km range is perfectly acceptable
For a significant segment of the US population, that thing wouldn't get them to work and back, so they'd have to charge it both at home and at work. And in many cases, forget running any errands, picking up kids from daycare, etc.
And minimum speed on US interstates is typically 40mph, so that reduces its usability even more.
28% of trips are under a mile, 52% under three, 64% under five, 79% under ten, 93% under twenty-five, and 98% under 50 miles.
Only 0.8% of the trips are over 100 miles!
> For a significant segment of the US population, that thing wouldn't get them to work and back
0.8% is not significant.
I don't think this car is designed for them, similar to how trucks are not designed for urban areas. Not every car has to cater to every demographic.
I think you wildly overestimate how many Americans are white-collar workers commuting 100 miles to a 6-figure job. A <$10k EV was never even remotely aiming at that market to begin with.
28% of trips are under a mile, 52% under three, 64% under five, 79% under ten, 93% under twenty-five, and 98% under 50 miles.
> I know absolutely nothing about Mexico in terms of geography or driving so I wonder how feasible an EV that you presumably constantly have to charge is going to fare.
Hey at least you admitted that upfront. Average driving speed in Mexico City is 15 km/h so one would have to spend 8h driving to deplete the battery in a day. Typical commutes are perhaps 1h one-way but again, distance wise probably only about 40 km both ways. So this 125km range easily covers it for most people.
I think energy cost is more of an issue for most. electricity is expensive in Mexico City especially compared to base salaries. And electrical infrastructure was never built to handle high power consumption. Most apartments have a single 30A breaker for the entire house. Most heating is done by gas and air conditioning is not widely used. For most people charging speed will likely be limited to about 10A at 120V.
This new EV is to replace motorcycles and scooters that are ubiquitous in mexico. If it succeeds in getting 100k people off of motorcycles it will have the side benefit of reducing healthcare costs treating motorcycle accidents.
People don't choose motorcycles and scooters because they like them, it's because they're cheaper than cars.
This EV is much more expensive than a motorcycle or a scooter, so on that regard it is DOA.
"The car is designed for urban settings and has a top speed of 50 kilometers (31 miles) per hour."
I don't think range will be an issue at that speed tbh.
Cool little transport but not really a "car" in the way we think of them.
> The car is designed for urban settings
Huh, the speed limit is odd because in my urban/city driving in the western US (San Diego, LA, SF, Portland and Seattle) all major cities still basically necessitate non-zero highway driving. Even mopeds (and bicycles) can pretty easily exceed 31 mph.
I've spent about 2 months total in Mexico City and there are still in-city areas where it'd be common to exceed 31 mph. The main rate limiter being traffic...
Anyway not to pooh-pooh the idea too much, I am sure there are plenty of use cases but maybe enabling a top speed of 55 mph would increase utility IMO
How many people do you know who can "easily" exceed 50 km/h on a bicycle?
An amusing coincidence: the maximum allowed speed in Nicaragua is 50 km/h If This wasn't about to countries in America, I would suspect something technical behind those decisions. The only thing I can think of is the loss of energy efficiency when driving over 60km/h
As with everything, finding an official announcement of something in Nicaragua might be horrible, so have this instead https://ni.usembassy.gov/message-for-u-s-citizens-new-speed-...
The limits on range and speed (reported 50kph) would make it a horrible deal for the average American.
150k pesos (~$8.6k) for a brand new wheelchair-accessible city van seems like a killer deal in the Mexican market. That would come on the market for less than a used air-cooled VW beetle (ended production in Mexico in 2003)
Can’t you get a much better used car for that? that’s probably one of the reasons why there is not much demand for basic cheap cars with no features in Western countries at least. Modern cars are much more reliable and last longer than they used to several decades ago and stripped down budget models can’t compete with that.
> can travel up to 125 kilometers (77 miles) on a single charge
This would be a big hit in European cities. I own VW e-Up! and it's a perfect EU city car. With it's 375KM range, I rarely charge it more than once a month.
I was thinking it would make a good candidate for city taxis and other such urban uses
NYC taxis drive an average of 180 miles per shift[0] so they'd need to triple the range or have some sort of system where they can swap their depleted taxi for a freshly-charged one mid-shift.
[0] https://en.wikipedia.org/wiki/Taxis_of_New_York_City
Yeah taxis in the capital and small people movers to go from hotel to beach is where these will shine. EVs are especially well suited to stop and go traffic as well.
People are so caught up trying to solve every use case at once. Dropping pollution caused by old taxis in city centers will be a big win for Mexico if they can hit their price point. At the price they are quoting fleet operators can buy 2 and have their drivers swap out mid-day during their lunch.
That was my thought too. They obviously won’t face pushback entering the US from a legal standpoint, but I don’t think consumers will tolerate a sub-200 mile EV well here
> They obviously won’t face pushback entering the US from a legal standpoint
I suspect the current federal government might push back on a Mexican EV just for ideological reasons.
Even a used Nissan Leaf with degraded batteries is a viable vehicle in many U.S. cities. I would not call these markets "niche", there are many mid-large metropolitan population centers where they are practical. To use "niche", is either a political denial or ignorance of the population distribution of the United States. They are popular where I live, I drove one as a primary vehicle for 8.5 years, and I have purchased another used Leaf for my teenager. The empty pickup truck is also a "niche" vehicle with this usage -- it clearly isn't an appropriate choice for every driving need and locale.
I think people are misunderstanding. This is a car for Mexico, nothing to do with the US.
On the website it says it's a car "designed in Mexico for Mexico" https://www.olinia.auto/
It's funny how we Americans jump to judging this vehicle by our own needs.
"The car’s unvieling comes as some countries around the world continue to push EV adoption with better and more affordable options. The U.S., however, has taken the opposite track."
Lol, so true. I honestly don't mind waiting for an electric car since I hope to get more mileage out of my current one. If it lasts 10 more years, all the better.
The cars available then should be far better (other than new things I might not want- e.g. more automation).
Here is the company's website:
https://www.olinia.auto/
It makes a lot more sense seeing the image where they place it between a car and rickshaw/tuktuk
There is no way Olina will make it to market. It is another of the demagogic populist government's projects.
How foreign competition helps domestic firms: https://capx.co/how-foreign-competition-helps-domestic-firms
Hoping this brings EV infrastructure up in the country. A road trip is still quite an ordeal due to the lack of fast chargers in highways and maybe that's why the range on the first version of Olena is low, as it's aimed to provide "ultra mobility" within cities and not outside of it but still, glad to see the MX government invest into renewable technology.
I hope we don't see these on any highways. They can only do 50 kph.
Would this be enough range for a typical bit of driving in CDMX? Seems like a painful road trip car, but you don't need so much range for a city car.
My first thought when looking at it is that I doubt the vehicle could pass US safety regulations. Maybe I'm wrong.
Based on similar vehicles in Europe, it's probably not a car but some sort of motorcycle.
Motorcycle licensing is a bit specific( at least in California ) even if one has an automobile license, I only looked at it casually, have to buy special clothes for the training class and pass before taking state test, but most of the skills learned in the training class are not applicable to this vehicle AFAIK. I would speculate it's closer to a Japanese small form factor Kei truck which are importable under certain restrictions - which must be 25 years old or older, not legal for public road use in many(most?) places due to bumper/crash testing/airbag requirements, though I've seen a couple in California in suburban/rural areas. Also see tourists driving essentially golf carts in places like San Diego on downtown streets. It seems murky to me.
Hopefully they can also find a good balance between using cheap parts to actually being safe and comfy. The cheap EVs on the market normally lack in one of these. I have not yet found any interior shots online, did any of you?
There are a couple of partial interior shots on their home page: https://www.olinia.auto/
How big is the charging infrastructure in Mexico? Or is this mainly geared for a daily commutes and charging at home?
It's top speed is 50 kph so it's not for travelling very far or on highways.
Looks like they know nothing about drag coefficient.
That doesn't matter very much when the top speed is 50 kph.
> The car is designed for urban settings and has a top speed of 50 kilometers (31 miles) per hour.
Stopped reading here. For all intents and purposes this is not a real car, it's a golf cart. The title is complete clickbait.
This vehicle is what most Americans would call a "golf cart". If it doesn't have safety features and can't be driven on highways, it's not really competing with normal cars, so I'm not quite sure the article's analysis makes sense.
they're going to put six people on those small wheels on that small wheelbase?
on the otherhand the mass produced general frame/battery/motor will be great for mods
Six Mexicans, not six Americans.
"The car is designed for urban settings and has a top speed of 50 kilometers (31 miles) per hour."
31 MPH and needs to be re-charged after only 77 miles.
This thing is not a car. It's usefulness in USA would be like shuttling around a mall parking lot or between airport terminals.
Even the $8,500 pricetag seems crazy for something with very little actual utility.
These are usually called LSVs; the number of these is low but growing because in dense urban areas or planned developments (golf courses, parks, senior communities) they're far more cost effective.
Luckily it was not designed to be used in the US.
Well I'll be surprised if it's ever actually used anywhere.
Dunno man, once you’ve seen a family of four plus cargo riding a moped you’ll realize people will use anything that gets them where they need to go.
counterpoint: I have an EV that I never drive more than 77 miles a day and I paid over $70k for it. Top speed would definitely be a limiting factor, but I do think there's a huge gap in the mobility market between e-bike and a traditional (and expensive!) car.