The egregious part is the amplification part. Profit derives from that. Transmission and protection are neutral and they are necessary for all information especially if there is a history of freedom of expression; though of course some governments and others like regulating permissible expression.
TV and movie violence, gangster rap. Those are actually funded, transmitted, protected and profited from by big media companies, and have had a massive influence for decades.
Meta doesn't fund the stuff people put there, they profit from it. There is an important difference between those things, which outraged-baited hackers pretend to not understand in these comments.
From the South Park school of neutrality and nihilism. Approximately: it’s ridiculous, and therefore funny, that you care about enacting change for social good.
Of course, the concept is further lampooned by the “we live in a society” meme.
If I may offer: Because they have become fiendishly adept at exploiting an addictive behaviour/weakness in our brains WHILE masquerading as some sort of social utility (AND perhaps vestigially retaining some semblance of that) - which, incidentally, is what (some) originally might have been, before encrappification.-
I suspect the OP understands this. Since few of those on HN (I am assuming) no longer have a FB presence, the question is why hasn't everyone arrived at this same conclusion and walked away from that addiction?
Meta should really have gone the way of MySpace a long, long time ago.
i recently downloaded it again after nearly a decade to use marketplace to buy a bike for my wife. Got the bike and deleted the app. but my god opening it up was hell. the interface on mobile is just....stressful. super cluttered, shit all over the place with notifications and things to see. first post i saw on there was someone i used to be friends with but havent thought about in years just blatently reposting ACTUAL racist shit... bought a bike in one day and deleted the app once again. horrible experience aside from the nice old dude who sold me the bike lol
My experience with Instagram too. Signed up to talk to one person who only uses Instagram, and it's just garbage all around.
I think it's a frog boiling situation. Early users got gradually accustomed to the gradually increasing garbage, but anyone who enters the ecosystem now is immediately turned off.
I had a similar experience logging in to FB to delete my account which was inactive for almost a decade. It’s legit was like the movie Idiocracy. Casino vibes, over stimulation, people saying stupid thing, trying to sift through lots of garbage to find the thing you’re looking for.
thats exactly what i was telling my wife, a casino is way more accurate than what i said. i was like it felt like signing on to Temu with all of the shit all over the place
I refuse to use facebook on mobile. Website only, and it’s terrible but that’s where the local community is if you need to find a lost dog or deal on a bike.
I'll help you understand: Important information is many times only found on these platforms. Many local businesses and events only have their info on Facebook or Instagram. Many local community groups are only on Facebook, and you'll find information there that has a real impact on your life (like bus broke down).
The other part is messaging. In parts of Europe nobody uses WhatsApp or SMS to communicate, everybody is on Facebook messenger.
And there's still the old school social media posts: cousin had a baby, friend got married. And also content made for the general public which is not malicious.
Once I overcame the addiction tech, engineered over billions of brilliant-person-hours, atop research into human behavioural prediction and conditioning that’d make the KGB blush?
It’s the hundreds of people on my Facey that I have no other way to contact, and whom I can’t convince to move to e.g. Mastodon, even by offering to do or automate it for them. I suppose I could get an agent to run through the list with a script that gives my phone number to anyone who expresses a wish to remain in touch.
Quora has become a scam and CP-ridden cesspit but there are still some old-timers who can really write, and whom I’ve become somewhat emotionally invested in. And a habit of 13 years is hard to break.
Because they influence a lot of opinions which influences decisions which ends up influencing all our lives. Back around 2016 bots were loose on ut internet, with everyone freely gobbling up misinformation. Now there is an unofficial army of people determined to keep facts up at the forefront as well as other malicious social media negative trends at bay.
> Why anyone still engages with these platforms is totally beyond me.
Because it provides a form entertainment, low hanging entertainment. All designed to grip you in your weakest fronts.
Map out what triggers a person visually. Feed it in to a LLM model and on the evil scale, you can start exploiting those who get angry based on whatever content.
Anger is one of the easiest trigger points in form of media. Broadcast a opposite view of an individual or a group. Downvotes and Upvotes are the primitive form of this and if you lack the emotional intelligence (thick skin) to handle the flack, you end up turning on emotions.
Tabs are superior to spaces and Python is basically JavaScript with indentation.
This is correct, it's monetisation, not commissioning.
Facebook isn't paying to produce. It's paying for driving views and clicks on ads, regardless of how.
It's like if I hire a taxi driver to come to my house and drive me to the airport, and the taxi driver happens to run over a person in the process. It would be ridiculous to write 'he hired a driver to run over a person with a car'.
However, this also doesn't fully capture the reality of what is happening.
Let's say I routinely get a taxi, and taxi drivers routinely hit people because I happen to have a policy where I only pay them a large sum if they get to the airport impossibly fast, and the fastest way is to drive dangerously. Suppose I notice that every time I get a taxi, someone is run over because of my payment incentives. Suppose I then write a statement that says I will not pay the taxi if they hit a person. Suppose it keeps happening anyway, and I keep paying anyway. And suppose I benefit directly from this financially, because getting to the airport faster saves me money in missed flights.
Suppose I then do this on a worldwide scale involving many millions of people and create a market around this of tens of billions of dollars, suppose it's having a significant effect on public health and safety worldwide?
I think it's fair to then use more explicit language to hold me to account. I am financing death and destruction after all, even if technically I'm 'just getting a cab'.
Thank you for this poignant allegory - its so spot on - it will really open some people's minds here who are overthinking and rationalizing their current Big Corp employments.
They put you in several opposing camps. They identify the most insane content and show only that to everyone in the opposing camp.
No one cares if you clean up after your dog makes a nr 2. The anti dog poop people want to hear you don't give a fk and let Herman poop wherever he likes.
Similarly the dog owners don't want to hear you understand. They want you to talk about little poopers getting stuck in your barbed wire with razorblades.
> appear to be profiting from is "an invitation-only programme that lets you earn money from the performance of your eligible public reels, photos, stories and text posts."
The difference between “We ask white nationalists to join our invite only pay-for-views program” and “we commission white nationalists to make content” kinda seems like splitting hairs.
It’s the new smoking. It’s currently at the stage they profess ignorance while being lambasted with all the videos of them clearly knowing what was going on and lying to congress about it.
I give it a couple years before the PSA about ‘your brain on social media’ or whatever.
They are creating an environment where they incentivize it and profit from it. Whether or not that’s meaningfully different from directly commissioning it themselves seems like a minor quibble to me. It’s no different than a mob boss suggesting a rival should take a long walk off a short pier.
Yes, it says in the article that they are being paid through Meta’s content monetization program. The title is a bit of bait but it’s simply true that rage sells eyeballs so Meta does create an incentive for people to create awful content of many different types.
It sounds like the Twitter/X creator system that was recently curtailed when it didn’t have the expected results. I’m sure the same will happen to Meta’s system, if you pay for raw engagement then you tend to get trash.
Ironically, the article is itself ragebait! But that’s the media as a whole (including Meta).
I think it depends on whether what Meta states about the "Content Monetization" program being invite only is true? If it is, that's effectively commissioning, if it's not, well Meta is lying and then the question is why lie?
First, pay people for the "engagement" their content generates, then aggressively promote the most "engaging" content. At the same time, such content is known to have certain characteristics. This is the Facebook (et al.) commissioning model.
I will call out the ABC here for taking a lot of the boots on the ground work that Tom Tanuki - independent journo (https://youtube.com/@tomtanuki) has done with these far right slopaganda mills, slicing off the prior recognition and pretending it's a big new problem they just found.
While a bit of this is new... Is it that new? Is this report that detailed? Hmmmmm
Well, they claim they've done their own independent investigations, maybe started because of that bloggers/vloggers work, but still could be independent. What exactly is pointing towards it not being independent? It seems to be a detailed enough account of why the people break Facebook's own guidelines, yet receive money from Facebook.
Facebook is still big in my country, Lithuania, and both rage-bait and other type of fringe content is rampant, and even worse after fact-checking was removed. It is wild, and with some outside actors (specific country that shall not be named) it is a big problem with political and social effects being felt IRL.
And is Lithuania doing anything about it? In Romania Facebook and TikTok do whatever they please, and whatever they are paid to do, with complete impunity as the authorities actively do nothing at all.
Our police has a page called "Virtual Police Patrol" which allows reporting of these cases. Some of the worst trolls have been prosecuted and sentenced. But we're not doing much regarding Facebook itself, just cleaning up with the results of it.
This isn't anything new, it was abundantly clear after Facebook removed their fact checking team during covid that the priority was engagement over everything else, and rage bait is exactly that.
COVID-era “fact checking” went way beyond its remit and started to become a political tool. This had negative consequences for the average person’s trust in institutions of all kinds, because people really don’t like it when you attempt to police their individual political speech, even if it’s clearly inaccurate (as it so often is). It’s a good thing that it was removed.
The problem with Meta is the monetization and engagement model, not the lack of fact checking.
> because people really don’t like it when you attempt to police their individual political speech
I'm not sure that I buy that when people's health are at stake. When things are objectively false, and spreading that information will actively harm people, you have a responsibility and duty of care to point out falsities. But that's just me.
I just want to add, that they (FB and other big social media) probably understood what propaganda power they wield after 2016 facebook and cambridge analytica scandal.
Personally - I think that this was the moment when silicon valley billionaires without shadow of a doubt understood that they have power what used to be reserved only for state actors. Bonus - for using that power they get fined penny on the dollar at most or just slap on the wrist.
Update: now situation is even worse - states actively buy propaganda with social media companies, making those companies even more rich and influential.
Facebook figured out a long time ago that "ragebait" and profit are transitively connected via "engagement". They recognized that anger, hate, fear, and all negative emotions can ALSO bring in a LOT of clicks.
I'm not surprised, I quit because I kept getting pushed this content for a long while and suspected as much. Same is happening on nextdoor for sure, whenever I login there's some pushed post that creates a bunch of engagement of someone stating something very political and controversial. It almost feels funny how bluesky and other platforms lack this sorta rage bait being prioritized. Facebook and friends sold us out hard and made society suffer. Stop using their services.
If you use the friends or "all" feeds, you just get stuff about what your friends are up to and things from pages you've subscribed to. Or I do anyway. Also good for discovering events locally.
Even the main feed isn't that bad for me. I guess it depends who your friends are and what you click on.
I use FB for genealogy, because there are a lot of local groups where people post historical pictures, and older people in general are more active on Facebook.
I've seen some local groups taken over by ragebait slop, though. Ironically, not even right wing rage bait slop. As far as I can tell, it finally boiled over for the admin of the page, who was a fairly liberal guy in an extremely rural place, when a local museum found out he was anti-Trump and stopped collaborating with him on local history (maybe for fear of other's reactions). Since then he's strictly reposted rage material from other places/people on Facebook, much of it clearly low effort/AI generated.
I can't judge him, he lives there after all, and from this side of the ocean my political sympathies are definitively closer to him than to his enemies. Still :/
Every single time historically we have unregulated media you get a shitshow. I think you can blame our societies nonchalant lassez faire attitude to the propaganda profiteering by American big tech for lots of the issues we face today. Honestly: do cocaine laced recommender algorithms really benefit us? I really hope the EU fully bans this stuff.
Aren't the UK's D-notices advisory. I thought they could be (and often are) ignored by media outlets. I don't think they warrant a mention alongside Pravda.
Care to elaborate? You don’t think the creator of “You should self harm: the TV show” would’ve been regulated and held accountable for the detrimental consequences back in the day? Not saying it was perfect back then, but today I do think internet media companies are out of control.
Right, cos we know that it's regulated - Elon rules X/Twitter, Mark rules Facebook, and shareholder value rules the others. In fact it's even more regulated now because Donald rules over them.
I stopped logging into Faecebook, years ago, because it marked most of my posts as spam (I tended to post "look at my latest" stuff, there, so I understand why; but it rendered the platform worthless, for me).
However, I'll lay odds that if I had posted that Hitler was just a misunderstood genius, my posts would have gone viral throughout the system.
FB and IG reels both.
Twitter gets a lot of rightfully owed criticism about it's fair share but its always weird to me seeing people slam twitter then go right on to IG or some other meta owned app as if its significantly different.
I'm so glad I got myself off Instagram and Reddit, the longer I go without them the more I realise what massive cognitohazards both of them are if you spend too much time on them. Different mechanisms but both were much more of a net drain on me than I realised before leaving them.
I use both IG and Twitter. IG reels for me are largely funny videos, stuff I follow, and stuff I'm interested in. On Twitter I only follow tech stuff and yet about 20% of the stuff in my 'recommended' feed is racist, violent, and stuff I have zero interest in. Even if you hit the 'non interested' button they continue to shove it down your throat.
Is it ethical wrong in this case, to wish those persons to get beaten up one day, by one of the people where they fueled their hate (who do take it out on other people for real)? So they reap what they sow?
Wishing for something doesn't make it happen. So we should consider the effect that this wishing has on you: does wishing for vengeance make you a worse, or better, person? I'd try to avoid it, myself.
If you're in a position where you're actually making the decision between letting these harmful practices continue, or putting a stop to them, that's different. But in this society, such people are more likely to be journalists and justices than vigilantes, so violence is still inappropriate. I think the scenario you described, of those incited to violence turning on the inciters with violence, is rather unlikely in reality, and it wouldn't necessarily be a good thing.
This is a tired rehash of the same panic we had after 2016. In short: “Oh no, if we allow unrestricted communications, people may turn this into political advantage!” No shit. That’s the point of free speech.
As always, the only solution is twofold: (1) end the targeted advertising business model (for everyone, not just Meta) and (2) acknowledge and address the underlying social and economic problems affecting average people. But of course the establishment has no interest in pursuing either one of these. And so popular anger will continue to build.
I’m sure that shutting down the few release valves for that anger is a great solution.
Social media platforms have been paying out for attention seeking behaviour for a long time now. It’s why every YouTube video now has the same lame shocked face, red arrows, and clickbait title. It’s why assholes film themselves intentionally pissing people off for TikTok. It’s a whole category called nuisance tubing.
I remember during COVID I saw a number of YouTubers swing from producing normal content into conspiracy shit. Their views ballooned. I saw a nasty feedback loop where the more controversial content received more engagement, hence more ad revenue, leading to more of it being produced.
These platforms are actively degenerating society; there’s a reason the CCP is keeping tight control and reportedly rebalancing things to promote educational creators on China’s.
Indeed. What I noticed is that the quality of the videos went down on youtube in the last 3 years. Now, the quality was never as great as it used to be anyway, but Google changed various things that made youtube worse. They are slowly killing off youtube without realising it.
It's difficult for me to understand what people are getting out of the youtube experience, as I'm pretty straight up intolerant of most of the traits of this kind of content - all I hear recently from the neighbours kid's tablets and phones is loads of stuff with too-fast too-intense mono-tone TTS.
Such a shame that people take up against AI, rather than the people selecting and serving them slop.
A lot of channels got bought by private equity. YouTube is saturated with similar content so creators have to resort to clickbait to keep up. AI has allowed creators to increase their efficiency writing scripts.
I don't know what you believe Google changed about YouTube, but I believe it has just made itself worse.
CCP is keeping tight control over social media platforms first and foremost to prevent spreading information which could topple CCP.
"Last month 60 popular celebrity gossip sites were closed overnight for corrupting "core socialist values," and a new regulation released in May requires all online news portals to be managed by Communist Party-sanctioned editorial staff."
It also has a lot of other side effects. One of them seems to be a more stable, prosperous society. I don't like that a totalitarian dictatorship is more stable and prosperous than us, maybe we should fix that?
No, they actually do have a paternalistic drive to keep things healthy and pro-social above and beyond some Bond villain stuff.
I mean, yes, you also can't get away with organizing an opposition, but they really do care about social cohesion and good family values above and beyond that.
(Also, one should always note that the BBC is state owned when they write articles full of invective like this).
Your first paragraph and second contradict each other somewhat. Celebrity gossip sites are not likely to threaten the party. On the contrary they may well work as "opium for the people", or circus with the bread, to keep dissent down.
The party doesn't actually need "core socialist values" to stay in charge. They could easily have adopted a Putin (or Napoleon, or Caesar) attitude of "I don't give a damn about the framework legitimizing my rule, as long as you acknowledge me as the boss".
I have a very mixed friend group from hard left and hard right and they all get their own little bubble of rage bait that amplifies their own beliefs. Since i have them in my feed I get this crap from both side in my feed thanks to the algorithms. So i barely touch the site anymore
The distinction disappears when Facebook incentivizes the creation of the rage-bait content by prioritizing it in their algorithm. They can, at any moment, de-rank rage-bait, but they don't. That clearly signals "make rage-bait for our platform and we'll pay you."
Contrast it with something like Elsagate. Google actioned the offending creators and attempted to deprioritize the kind of content that caused the controversy. Facebook would do the same if they didn't condone rage-bait.
>They can, at any moment, de-rank rage-bait, but they don't. That clearly signals "make rage-bait for our platform and we'll pay you."
They don't because they don't select for it. They disporotionally push engagement but as far as I know don't have some indians or AI working tirelessly analysing countless videos to categorise them and rank them according to how ragebaity or controversial they are. Those things just rise to the top out of their effort to drive engagement and screentime.
Any alternative that does the same will end up with similar result.
I find it hard to believe that Facebook's feed is "dumb" and only promotes what's engaging the most users. They serve you content that they think you will find engaging, and there has to be some automatic categorization as a result.
And regardless, even if they don't select for rage-bait, they still refuse to take action against accounts that repeatedly post it, making your interjection largely pointless.
"an invitation-only programme that lets you earn money from the performance of your eligible public reels, photos, stories and text posts." implies this is only available to a subset of people?
This is a really funny way to describe Facebook's (and Youtube's, and TikTok's, and...) entire business model. It's long been known that they aggressively promote ahem "engaging" content. How do they incentivize people to make it? Ad revenue!
Maybe they should pay their programmers to fix the audio bug in their iOS app. I can't listen to my podcasts and use the facebook app at the same time because it wants to mute the podcast to play nothing, even with the phone on silent and autoplay disabled the facebook app just randomly mutes my podcasts for no reason making me not want to use the app.
People want to feel like they're doing something in the "culture war". Rage-bait gives them an outlet. Facebook might be saving us from total civil war here.
It is not only rage bait. They like the new corporate fascism and that its followers believe that the right wing will fix the economy.
Maybe they have some romantic ideals about the 1930s, where Schacht fixed the economy for Hitler with a form of quantitative easing. But that scheme became unsustainable around 1938.
The difference is that back then the powerful needed people. The current Silicon Valley "elites" want to get rid of everyone, make them dumb and replace them with AI.
The sooner the right wing audience realizes this, the better.
First of all, Facebook is not even the worst offender. That'd have to go to X and TikTok. Rage bait, propaganda, and straight up bad actors with money pushing their agenda. If you got angry because of a TikTok video, you are being exploited.
Some of these actors also put a lot of money into campuses in the west, so when you're done watching some terrible propaganda, you can join a local club and find your way to more people getting angry at misinformation. This is how we get stuff like "globalize intifada" and students "occupying" buildings.
I wish this was just hyperbole, but really, go check for yourself what kind of money state actors put into schools and universities in the west, and why.
When will people learn that rage bait content thrives thanks to people who are so delicate and emotional that they get unhealthily enraged at such content?
Stop raging on the internet and the rage bait content will disappear overnight.
Stop buying oil, chasing newest phones, luxuries, and the climate will get better overnight.
It’s all on the consumers, contrary to Redditor belief that the big corporations are at fault, it’s simply the matter of demand and thus supply. Not the other way around.
Take accountability. I know nowadays it is very unpopular to take accountability but this is the first step to make world better place. You can only change your own habits.
Any solution that requires individuals to “just” do something that’s contrary to their nature is not a solution.
No society has ever solved a serious problem by “just” doing something on an individual scale en masse.
Think about what you’re suggesting. Individual action that acts like coordinated action. It’s impossible at scale. It’s a total contradiction.
(This is not even touching on the fact that the vast majority of oil use and pollution comes from military, energy, and industrial uses, not individual consumers.)
This does not imply that every problem can or even should be solved, but you’re not going to solve it this way.
Out of interest, would you have made this argument with respect to Big Tobacco back in the day? In my view surveillance-based behavioural recommendation engines belong very much in the same category.
Well, you use their platform and thus line their pockets. Why? Because it’s convenient, it’s lazy and “free” and you sold your soul and data for far too cheap.
If the population cannot behave in their best interest then the whole western civ gets Darwin Award and I am fine with that honestly.
And it is actually happening in real time in almost all categories from fertility rate to losing psychological warfare.
You can say a lot of words on any given topic on a niche technology board but what does that change?
What can you do to change this situation? If there is a want then there are opportunities to make a difference.
Look, I don’t expect everyone to go into politics or become some kind of chief activist but I would love for people to be more aware of their collective strength and power.
To dispel the too pervasive illusion of powerlessness and false narrative (I wonder where that came from btw) about lack of agency.
Today’s divisions (I wonder where that came from) make it harder to group up with people when everyone is so split and radical and polarised (I wonder where that came from)
Look, I may make a lot of quite fervent comments on this site a lot of the times but it is just because I see 24/7 how we are getting tricked into less and less personal freedoms.
Now people understand why Suckerberg is called Suckerberg.
Those greedy billionaires also keep on having ties to right wing nuts. Let's not forget Melon Usk with his suspicious right-arm-raising gestures (having done so twice, which is quite strange when you do the same gesture twice in a row - I mean there can be no doubt about this if you do it twice; twice is an accident?).
Why do the richest and most powerful humans, who have seen all of the world and its wonders, and can go anywhere anytime, and get all the luxuries our civilization has to offer, and never have to struggle for anything in their lives..
Because, often, that's how they became the richest, most powerful humans. If your goal is to have money and power, and you have more today than yesterday, the world for you didn't get worse.
Similarly, Meta is paying violent illegal israeli settlers, who commit attrocities against Palestinians in the West Bank in order to steal their land. Same mechanism.
How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so.
In return, many companies that rely on these problems, turn around and advertise on these networks.
What are you trying to say? That Facebook should be excused because others also behave badly?
Otherwise, we can dislike both things and it adds nothing to say "but why aren't your talking about the other thing instead". And for what it's worth, there is a pretty clear difference between the journalistic standards of FB bait and of the legacy media.
One big difference is regulation and algorithms. All viewers/readers see the same content in traditional media, and they’re all subject to scrutiny by government regulators (however effective or not they may be).
Social media networks display different things to different people so it’s borderline impossible to know exactly what they’re even showing. That makes regulation extremely difficult.
More broadly, this perspective depresses me. I’m old enough to remember the promise of the internet when we first all got it: that it would democratise information and we’d be able to break free of the issues with traditional media. Fast forward to today and we’re asking “why shouldn’t the tech giants monetise hate speech?”. How far we’ve fallen.
Social media has been protected by the Safe Harbour rules because they had millions of users creating content which was difficult to monitor and moderate.
If they start producing their own content they might get considered like a news organisation with a whole different set of rules being applied to them and Safe Harbour being inapplicable.
With social media you can spend small amounts of money , create media and target people half across the globe from you.
ruzzian troll farm employee cannot call into fox news and say “create 100 John Does impersonating MAGA texans (or whatever), present them as real and I will pay you 5$ for that”. Such troll can automate all this and present media somewhat realistically on FB.
>> How is this any different than traditional media?
Facebook is global. Traditional media is much more heavily regulated in some countries and while it may not be perfect, it's not comparable to the shit show that is social media.
> "it is not Meta's role to police offensiveness"
Just to fund, transmit, amplify, protect, and profit from it.
The egregious part is the amplification part. Profit derives from that. Transmission and protection are neutral and they are necessary for all information especially if there is a history of freedom of expression; though of course some governments and others like regulating permissible expression.
Zuck was gagging for the Trump 2nd term so he could go all in on this shit. Slow clap for the Meta employees that enable it.
TV and movie violence, gangster rap. Those are actually funded, transmitted, protected and profited from by big media companies, and have had a massive influence for decades.
Meta doesn't fund the stuff people put there, they profit from it. There is an important difference between those things, which outraged-baited hackers pretend to not understand in these comments.
From the South Park school of neutrality and nihilism. Approximately: it’s ridiculous, and therefore funny, that you care about enacting change for social good.
Of course, the concept is further lampooned by the “we live in a society” meme.
Why anyone still engages with these platforms is totally beyond me. They are bad for your soul, bad for the nation, bad for the world.
If I may offer: Because they have become fiendishly adept at exploiting an addictive behaviour/weakness in our brains WHILE masquerading as some sort of social utility (AND perhaps vestigially retaining some semblance of that) - which, incidentally, is what (some) originally might have been, before encrappification.-
I suspect the OP understands this. Since few of those on HN (I am assuming) no longer have a FB presence, the question is why hasn't everyone arrived at this same conclusion and walked away from that addiction?
Meta should really have gone the way of MySpace a long, long time ago.
i recently downloaded it again after nearly a decade to use marketplace to buy a bike for my wife. Got the bike and deleted the app. but my god opening it up was hell. the interface on mobile is just....stressful. super cluttered, shit all over the place with notifications and things to see. first post i saw on there was someone i used to be friends with but havent thought about in years just blatently reposting ACTUAL racist shit... bought a bike in one day and deleted the app once again. horrible experience aside from the nice old dude who sold me the bike lol
My experience with Instagram too. Signed up to talk to one person who only uses Instagram, and it's just garbage all around.
I think it's a frog boiling situation. Early users got gradually accustomed to the gradually increasing garbage, but anyone who enters the ecosystem now is immediately turned off.
I had a similar experience logging in to FB to delete my account which was inactive for almost a decade. It’s legit was like the movie Idiocracy. Casino vibes, over stimulation, people saying stupid thing, trying to sift through lots of garbage to find the thing you’re looking for.
thats exactly what i was telling my wife, a casino is way more accurate than what i said. i was like it felt like signing on to Temu with all of the shit all over the place
I refuse to use facebook on mobile. Website only, and it’s terrible but that’s where the local community is if you need to find a lost dog or deal on a bike.
It's an addiction. These platforms have been engineers to be addictive, and now people are hooked.
I'll help you understand: Important information is many times only found on these platforms. Many local businesses and events only have their info on Facebook or Instagram. Many local community groups are only on Facebook, and you'll find information there that has a real impact on your life (like bus broke down).
The other part is messaging. In parts of Europe nobody uses WhatsApp or SMS to communicate, everybody is on Facebook messenger.
And there's still the old school social media posts: cousin had a baby, friend got married. And also content made for the general public which is not malicious.
Hard agree, I keep hoping for the day society awakens as a whole to realize what they're doing to us.
Once I overcame the addiction tech, engineered over billions of brilliant-person-hours, atop research into human behavioural prediction and conditioning that’d make the KGB blush?
It’s the hundreds of people on my Facey that I have no other way to contact, and whom I can’t convince to move to e.g. Mastodon, even by offering to do or automate it for them. I suppose I could get an agent to run through the list with a script that gives my phone number to anyone who expresses a wish to remain in touch.
Quora has become a scam and CP-ridden cesspit but there are still some old-timers who can really write, and whom I’ve become somewhat emotionally invested in. And a habit of 13 years is hard to break.
Get their Signal or WhatsApp numbers.
So is meth, but it’s as popular as ever.
Because they influence a lot of opinions which influences decisions which ends up influencing all our lives. Back around 2016 bots were loose on ut internet, with everyone freely gobbling up misinformation. Now there is an unofficial army of people determined to keep facts up at the forefront as well as other malicious social media negative trends at bay.
As well as several official armies determined to keep disinformation at the forefront while keeping facts at bay.
> Why anyone still engages with these platforms is totally beyond me.
Because it provides a form entertainment, low hanging entertainment. All designed to grip you in your weakest fronts.
Map out what triggers a person visually. Feed it in to a LLM model and on the evil scale, you can start exploiting those who get angry based on whatever content.
Anger is one of the easiest trigger points in form of media. Broadcast a opposite view of an individual or a group. Downvotes and Upvotes are the primitive form of this and if you lack the emotional intelligence (thick skin) to handle the flack, you end up turning on emotions.
I think this is a bit misleading.
It sounds to me like the creators are creating and uploading the content, and then that is getting monetised on the platform?
The title makes it sound like meta is commissioning the content? I don't think that is the case here? Or is it?
Directly commissioning someone to create it is pretty wild.
This is correct, it's monetisation, not commissioning.
Facebook isn't paying to produce. It's paying for driving views and clicks on ads, regardless of how.
It's like if I hire a taxi driver to come to my house and drive me to the airport, and the taxi driver happens to run over a person in the process. It would be ridiculous to write 'he hired a driver to run over a person with a car'.
However, this also doesn't fully capture the reality of what is happening.
Let's say I routinely get a taxi, and taxi drivers routinely hit people because I happen to have a policy where I only pay them a large sum if they get to the airport impossibly fast, and the fastest way is to drive dangerously. Suppose I notice that every time I get a taxi, someone is run over because of my payment incentives. Suppose I then write a statement that says I will not pay the taxi if they hit a person. Suppose it keeps happening anyway, and I keep paying anyway. And suppose I benefit directly from this financially, because getting to the airport faster saves me money in missed flights.
Suppose I then do this on a worldwide scale involving many millions of people and create a market around this of tens of billions of dollars, suppose it's having a significant effect on public health and safety worldwide?
I think it's fair to then use more explicit language to hold me to account. I am financing death and destruction after all, even if technically I'm 'just getting a cab'.
Thank you for this poignant allegory - its so spot on - it will really open some people's minds here who are overthinking and rationalizing their current Big Corp employments.
They put you in several opposing camps. They identify the most insane content and show only that to everyone in the opposing camp.
No one cares if you clean up after your dog makes a nr 2. The anti dog poop people want to hear you don't give a fk and let Herman poop wherever he likes.
Similarly the dog owners don't want to hear you understand. They want you to talk about little poopers getting stuck in your barbed wire with razorblades.
They wrote that title specifically to mislead people.
> appear to be profiting from is "an invitation-only programme that lets you earn money from the performance of your eligible public reels, photos, stories and text posts."
The difference between “We ask white nationalists to join our invite only pay-for-views program” and “we commission white nationalists to make content” kinda seems like splitting hairs.
It’s the new smoking. It’s currently at the stage they profess ignorance while being lambasted with all the videos of them clearly knowing what was going on and lying to congress about it.
I give it a couple years before the PSA about ‘your brain on social media’ or whatever.
They are creating an environment where they incentivize it and profit from it. Whether or not that’s meaningfully different from directly commissioning it themselves seems like a minor quibble to me. It’s no different than a mob boss suggesting a rival should take a long walk off a short pier.
Twitter/X has actually paying some of those creators. They're changing that program in September.
https://www.forbes.com/sites/antoniopequenoiv/2023/07/13/twi...
Yes, it says in the article that they are being paid through Meta’s content monetization program. The title is a bit of bait but it’s simply true that rage sells eyeballs so Meta does create an incentive for people to create awful content of many different types.
It sounds like the Twitter/X creator system that was recently curtailed when it didn’t have the expected results. I’m sure the same will happen to Meta’s system, if you pay for raw engagement then you tend to get trash.
Ironically, the article is itself ragebait! But that’s the media as a whole (including Meta).
I think it depends on whether what Meta states about the "Content Monetization" program being invite only is true? If it is, that's effectively commissioning, if it's not, well Meta is lying and then the question is why lie?
First, pay people for the "engagement" their content generates, then aggressively promote the most "engaging" content. At the same time, such content is known to have certain characteristics. This is the Facebook (et al.) commissioning model.
I will call out the ABC here for taking a lot of the boots on the ground work that Tom Tanuki - independent journo (https://youtube.com/@tomtanuki) has done with these far right slopaganda mills, slicing off the prior recognition and pretending it's a big new problem they just found. While a bit of this is new... Is it that new? Is this report that detailed? Hmmmmm
Well, they claim they've done their own independent investigations, maybe started because of that bloggers/vloggers work, but still could be independent. What exactly is pointing towards it not being independent? It seems to be a detailed enough account of why the people break Facebook's own guidelines, yet receive money from Facebook.
Facebook is still big in my country, Lithuania, and both rage-bait and other type of fringe content is rampant, and even worse after fact-checking was removed. It is wild, and with some outside actors (specific country that shall not be named) it is a big problem with political and social effects being felt IRL.
And is Lithuania doing anything about it? In Romania Facebook and TikTok do whatever they please, and whatever they are paid to do, with complete impunity as the authorities actively do nothing at all.
Our police has a page called "Virtual Police Patrol" which allows reporting of these cases. Some of the worst trolls have been prosecuted and sentenced. But we're not doing much regarding Facebook itself, just cleaning up with the results of it.
This isn't anything new, it was abundantly clear after Facebook removed their fact checking team during covid that the priority was engagement over everything else, and rage bait is exactly that.
COVID-era “fact checking” went way beyond its remit and started to become a political tool. This had negative consequences for the average person’s trust in institutions of all kinds, because people really don’t like it when you attempt to police their individual political speech, even if it’s clearly inaccurate (as it so often is). It’s a good thing that it was removed.
The problem with Meta is the monetization and engagement model, not the lack of fact checking.
> because people really don’t like it when you attempt to police their individual political speech
I'm not sure that I buy that when people's health are at stake. When things are objectively false, and spreading that information will actively harm people, you have a responsibility and duty of care to point out falsities. But that's just me.
Sorry your COVID misinformation was removed and your president actually lost the 2020 election.
I just want to add, that they (FB and other big social media) probably understood what propaganda power they wield after 2016 facebook and cambridge analytica scandal.
Personally - I think that this was the moment when silicon valley billionaires without shadow of a doubt understood that they have power what used to be reserved only for state actors. Bonus - for using that power they get fined penny on the dollar at most or just slap on the wrist.
Update: now situation is even worse - states actively buy propaganda with social media companies, making those companies even more rich and influential.
Facebook figured out a long time ago that "ragebait" and profit are transitively connected via "engagement". They recognized that anger, hate, fear, and all negative emotions can ALSO bring in a LOT of clicks.
I'm not surprised, I quit because I kept getting pushed this content for a long while and suspected as much. Same is happening on nextdoor for sure, whenever I login there's some pushed post that creates a bunch of engagement of someone stating something very political and controversial. It almost feels funny how bluesky and other platforms lack this sorta rage bait being prioritized. Facebook and friends sold us out hard and made society suffer. Stop using their services.
FB is built on rage bait, what else do they have beside cute videos?
Horrible sympathy and religion bait like "I bet nobody will upvote this poor sick child with one leg, won't you? 1 amen = 1 prayer!"
Marketplace. It’s pretty good that’s my main usage of Facebook nowadays
Unfortunately things like craigslist died off and moved to Facebook marketplace somehow. I have to ask my wife to post things for me.
If you use the friends or "all" feeds, you just get stuff about what your friends are up to and things from pages you've subscribed to. Or I do anyway. Also good for discovering events locally.
Even the main feed isn't that bad for me. I guess it depends who your friends are and what you click on.
I removed all friends years ago. After I read about the Cambridge Analytica scandal, I quit, but I still need an account for a few groups I moderate.
I think it has done more damage to this country than tobacco.
Connecting with your friends and family. Unfortunately they abandoned this long ago because they weren't satisfied with making a mountain of money.
I use FB for genealogy, because there are a lot of local groups where people post historical pictures, and older people in general are more active on Facebook.
I've seen some local groups taken over by ragebait slop, though. Ironically, not even right wing rage bait slop. As far as I can tell, it finally boiled over for the admin of the page, who was a fairly liberal guy in an extremely rural place, when a local museum found out he was anti-Trump and stopped collaborating with him on local history (maybe for fear of other's reactions). Since then he's strictly reposted rage material from other places/people on Facebook, much of it clearly low effort/AI generated.
I can't judge him, he lives there after all, and from this side of the ocean my political sympathies are definitively closer to him than to his enemies. Still :/
Meta and its products are a cancer.
This article only mentions 'rage-bait' on one extremist political side.
I see rage bait from the other side all thw time, with misleading, debunked, or just factually wrong content.
If this is because you actually don't feel this content should be monetized, why not give some examples from both extremes?
Because the article itself is ragebait
Every single time historically we have unregulated media you get a shitshow. I think you can blame our societies nonchalant lassez faire attitude to the propaganda profiteering by American big tech for lots of the issues we face today. Honestly: do cocaine laced recommender algorithms really benefit us? I really hope the EU fully bans this stuff.
That used to be called "yellow journalism" in America (and "tabloid journalism" in the UK) which led to the Spanish American war in 1898.
https://en.wikipedia.org/wiki/Yellow_journalism
https://en.wikipedia.org/wiki/Spanish%E2%80%93American_War
But regulated media is also a shit show!
Like what?
Pravda is the most famous example
UK “D-notices” are another great example
And the Sedition Act, as well as the Comstock Act
Aren't the UK's D-notices advisory. I thought they could be (and often are) ignored by media outlets. I don't think they warrant a mention alongside Pravda.
“Unregulated media.” LOL.
Care to elaborate? You don’t think the creator of “You should self harm: the TV show” would’ve been regulated and held accountable for the detrimental consequences back in the day? Not saying it was perfect back then, but today I do think internet media companies are out of control.
Right, cos we know that it's regulated - Elon rules X/Twitter, Mark rules Facebook, and shareholder value rules the others. In fact it's even more regulated now because Donald rules over them.
Click on it, read the image title, that's all you need to know and the correct title here.
The companies clearly won’t listen to reason, not as long as this strategy works.
Voting seems to work, either with actual votes, or wallet, or attention.
I stopped logging into Faecebook, years ago, because it marked most of my posts as spam (I tended to post "look at my latest" stuff, there, so I understand why; but it rendered the platform worthless, for me).
However, I'll lay odds that if I had posted that Hitler was just a misunderstood genius, my posts would have gone viral throughout the system.
Ragebait is what FB runs on. A lot of these people do not even believe what they say. https://www.thebureauinvestigates.com/stories/2025-11-16/kin...
FB and IG reels both. Twitter gets a lot of rightfully owed criticism about it's fair share but its always weird to me seeing people slam twitter then go right on to IG or some other meta owned app as if its significantly different.
I'm so glad I got myself off Instagram and Reddit, the longer I go without them the more I realise what massive cognitohazards both of them are if you spend too much time on them. Different mechanisms but both were much more of a net drain on me than I realised before leaving them.
I use both IG and Twitter. IG reels for me are largely funny videos, stuff I follow, and stuff I'm interested in. On Twitter I only follow tech stuff and yet about 20% of the stuff in my 'recommended' feed is racist, violent, and stuff I have zero interest in. Even if you hit the 'non interested' button they continue to shove it down your throat.
Is it ethical wrong in this case, to wish those persons to get beaten up one day, by one of the people where they fueled their hate (who do take it out on other people for real)? So they reap what they sow?
Understandable but wrong.
Wishing for something doesn't make it happen. So we should consider the effect that this wishing has on you: does wishing for vengeance make you a worse, or better, person? I'd try to avoid it, myself.
If you're in a position where you're actually making the decision between letting these harmful practices continue, or putting a stop to them, that's different. But in this society, such people are more likely to be journalists and justices than vigilantes, so violence is still inappropriate. I think the scenario you described, of those incited to violence turning on the inciters with violence, is rather unlikely in reality, and it wouldn't necessarily be a good thing.
Newspapers and also pay people to produce rage-bait content.
This is a tired rehash of the same panic we had after 2016. In short: “Oh no, if we allow unrestricted communications, people may turn this into political advantage!” No shit. That’s the point of free speech.
As always, the only solution is twofold: (1) end the targeted advertising business model (for everyone, not just Meta) and (2) acknowledge and address the underlying social and economic problems affecting average people. But of course the establishment has no interest in pursuing either one of these. And so popular anger will continue to build.
I’m sure that shutting down the few release valves for that anger is a great solution.
It's not a release valve, it's a honeypot so the 99% keep blaming each other. Shut it down and something might actually happen in the real world.
Social media platforms have been paying out for attention seeking behaviour for a long time now. It’s why every YouTube video now has the same lame shocked face, red arrows, and clickbait title. It’s why assholes film themselves intentionally pissing people off for TikTok. It’s a whole category called nuisance tubing.
I remember during COVID I saw a number of YouTubers swing from producing normal content into conspiracy shit. Their views ballooned. I saw a nasty feedback loop where the more controversial content received more engagement, hence more ad revenue, leading to more of it being produced.
These platforms are actively degenerating society; there’s a reason the CCP is keeping tight control and reportedly rebalancing things to promote educational creators on China’s.
Indeed. What I noticed is that the quality of the videos went down on youtube in the last 3 years. Now, the quality was never as great as it used to be anyway, but Google changed various things that made youtube worse. They are slowly killing off youtube without realising it.
It's difficult for me to understand what people are getting out of the youtube experience, as I'm pretty straight up intolerant of most of the traits of this kind of content - all I hear recently from the neighbours kid's tablets and phones is loads of stuff with too-fast too-intense mono-tone TTS.
Such a shame that people take up against AI, rather than the people selecting and serving them slop.
A lot of channels got bought by private equity. YouTube is saturated with similar content so creators have to resort to clickbait to keep up. AI has allowed creators to increase their efficiency writing scripts.
I don't know what you believe Google changed about YouTube, but I believe it has just made itself worse.
CCP is keeping tight control over social media platforms first and foremost to prevent spreading information which could topple CCP.
"Last month 60 popular celebrity gossip sites were closed overnight for corrupting "core socialist values," and a new regulation released in May requires all online news portals to be managed by Communist Party-sanctioned editorial staff."
https://www.bbc.com/news/world-asia-china-40896235
It also has a lot of other side effects. One of them seems to be a more stable, prosperous society. I don't like that a totalitarian dictatorship is more stable and prosperous than us, maybe we should fix that?
No, they actually do have a paternalistic drive to keep things healthy and pro-social above and beyond some Bond villain stuff.
I mean, yes, you also can't get away with organizing an opposition, but they really do care about social cohesion and good family values above and beyond that.
(Also, one should always note that the BBC is state owned when they write articles full of invective like this).
Your first paragraph and second contradict each other somewhat. Celebrity gossip sites are not likely to threaten the party. On the contrary they may well work as "opium for the people", or circus with the bread, to keep dissent down.
The party doesn't actually need "core socialist values" to stay in charge. They could easily have adopted a Putin (or Napoleon, or Caesar) attitude of "I don't give a damn about the framework legitimizing my rule, as long as you acknowledge me as the boss".
Maybe keeping the CCP in power and society not degenerating are correlated?
They did oversee an unprecedented rise in living standards and global influence after all...
Maybe those core socialist values were what enabled it?
I have a very mixed friend group from hard left and hard right and they all get their own little bubble of rage bait that amplifies their own beliefs. Since i have them in my feed I get this crap from both side in my feed thanks to the algorithms. So i barely touch the site anymore
Especially before elections, it feels like they rewards people for being toxic
Ironically, this article is rage-bait.
Social network is a cancer. I don't even talk to people who use these networks.
I don't know anyone who uses Facebook anymore
Can't they just do it with AI ?
Clickbait. Title makes it sound like they pay them directly to promote the platform, but they get paid through facebook content monetisation program
Not Clickbait.
If you provide both:
a) a service to earn money from content
b) an algo promoting those videos
then yes, IMHO they pay them directly for the content produced.
There is a distinction between:
- Meta is commissioning or sponsoring rage-bait
- Controversial creators are earning money through Facebook's content monetization program
The title is ambiguous (at first, I thought it was the first case), and that's where the clickbait lies.
No doubt that also the second case is a serious problem, but that's orthogonal to the ambiguity of the title.
The distinction disappears when Facebook incentivizes the creation of the rage-bait content by prioritizing it in their algorithm. They can, at any moment, de-rank rage-bait, but they don't. That clearly signals "make rage-bait for our platform and we'll pay you."
Contrast it with something like Elsagate. Google actioned the offending creators and attempted to deprioritize the kind of content that caused the controversy. Facebook would do the same if they didn't condone rage-bait.
>They can, at any moment, de-rank rage-bait, but they don't. That clearly signals "make rage-bait for our platform and we'll pay you."
They don't because they don't select for it. They disporotionally push engagement but as far as I know don't have some indians or AI working tirelessly analysing countless videos to categorise them and rank them according to how ragebaity or controversial they are. Those things just rise to the top out of their effort to drive engagement and screentime.
Any alternative that does the same will end up with similar result.
I find it hard to believe that Facebook's feed is "dumb" and only promotes what's engaging the most users. They serve you content that they think you will find engaging, and there has to be some automatic categorization as a result.
And regardless, even if they don't select for rage-bait, they still refuse to take action against accounts that repeatedly post it, making your interjection largely pointless.
"an invitation-only programme that lets you earn money from the performance of your eligible public reels, photos, stories and text posts." implies this is only available to a subset of people?
So they do directly pay them?
This is a really funny way to describe Facebook's (and Youtube's, and TikTok's, and...) entire business model. It's long been known that they aggressively promote ahem "engaging" content. How do they incentivize people to make it? Ad revenue!
Maybe they should pay their programmers to fix the audio bug in their iOS app. I can't listen to my podcasts and use the facebook app at the same time because it wants to mute the podcast to play nothing, even with the phone on silent and autoplay disabled the facebook app just randomly mutes my podcasts for no reason making me not want to use the app.
People want to feel like they're doing something in the "culture war". Rage-bait gives them an outlet. Facebook might be saving us from total civil war here.
Rage-bait invented the "culture war" you're talking about.
It is not only rage bait. They like the new corporate fascism and that its followers believe that the right wing will fix the economy.
Maybe they have some romantic ideals about the 1930s, where Schacht fixed the economy for Hitler with a form of quantitative easing. But that scheme became unsustainable around 1938.
The difference is that back then the powerful needed people. The current Silicon Valley "elites" want to get rid of everyone, make them dumb and replace them with AI.
The sooner the right wing audience realizes this, the better.
they are paying Nazis to make Nazi content.
You can't say that here.
First of all, Facebook is not even the worst offender. That'd have to go to X and TikTok. Rage bait, propaganda, and straight up bad actors with money pushing their agenda. If you got angry because of a TikTok video, you are being exploited.
Some of these actors also put a lot of money into campuses in the west, so when you're done watching some terrible propaganda, you can join a local club and find your way to more people getting angry at misinformation. This is how we get stuff like "globalize intifada" and students "occupying" buildings.
I wish this was just hyperbole, but really, go check for yourself what kind of money state actors put into schools and universities in the west, and why.
This is how we also get stuff like Haitian immigrants were stealing and eating pets in Springfield, Ohio.
https://en.wikipedia.org/wiki/Springfield_pet-eating_hoax
When will people learn that rage bait content thrives thanks to people who are so delicate and emotional that they get unhealthily enraged at such content?
Stop raging on the internet and the rage bait content will disappear overnight.
Stop buying oil, chasing newest phones, luxuries, and the climate will get better overnight.
It’s all on the consumers, contrary to Redditor belief that the big corporations are at fault, it’s simply the matter of demand and thus supply. Not the other way around.
Take accountability. I know nowadays it is very unpopular to take accountability but this is the first step to make world better place. You can only change your own habits.
> You can only change your own habits
Rather like smoking, I can only change my own habits (have never smoked) but that won't prevent me from being harmed by other people's habits.
Even if I don't use Facebook, I can be harmed by Facebook voters.
Any solution that requires individuals to “just” do something that’s contrary to their nature is not a solution.
No society has ever solved a serious problem by “just” doing something on an individual scale en masse.
Think about what you’re suggesting. Individual action that acts like coordinated action. It’s impossible at scale. It’s a total contradiction.
(This is not even touching on the fact that the vast majority of oil use and pollution comes from military, energy, and industrial uses, not individual consumers.)
This does not imply that every problem can or even should be solved, but you’re not going to solve it this way.
Out of interest, would you have made this argument with respect to Big Tobacco back in the day? In my view surveillance-based behavioural recommendation engines belong very much in the same category.
I would say that initiative to combat big tobacco didn’t emerge out of some bored statesman.
It was what people voted for and endorsed, one way or another. Grassroots activists and various bottom top endeavours.
If you expect somebody else to solve your problems then nothing will ever happen.
Meta could help the situation, for instance by providing fact-checking tools and banning rage-bait creators.
Instead they have removed those tools and are paying these creators. So it's not just consumers to blame here.
Well, you use their platform and thus line their pockets. Why? Because it’s convenient, it’s lazy and “free” and you sold your soul and data for far too cheap.
If the population cannot behave in their best interest then the whole western civ gets Darwin Award and I am fine with that honestly.
And it is actually happening in real time in almost all categories from fertility rate to losing psychological warfare.
But we don't all use Facebook, Facebook found its niche of tech-illiterate people to abuse.
The population is a wide demographic and it would be nice if companies didn't try to exploit parts of it.
You can say a lot of words on any given topic on a niche technology board but what does that change?
What can you do to change this situation? If there is a want then there are opportunities to make a difference.
Look, I don’t expect everyone to go into politics or become some kind of chief activist but I would love for people to be more aware of their collective strength and power.
To dispel the too pervasive illusion of powerlessness and false narrative (I wonder where that came from btw) about lack of agency.
Today’s divisions (I wonder where that came from) make it harder to group up with people when everyone is so split and radical and polarised (I wonder where that came from)
Look, I may make a lot of quite fervent comments on this site a lot of the times but it is just because I see 24/7 how we are getting tricked into less and less personal freedoms.
It’s not a fun thing to observe
I'm not holding my breath for masses to become informed, rational, responsible and balanced overall.
And why would the responsibility lie solely on consumers to act perfectly
Now people understand why Suckerberg is called Suckerberg.
Those greedy billionaires also keep on having ties to right wing nuts. Let's not forget Melon Usk with his suspicious right-arm-raising gestures (having done so twice, which is quite strange when you do the same gesture twice in a row - I mean there can be no doubt about this if you do it twice; twice is an accident?).
Why do the richest and most powerful humans, who have seen all of the world and its wonders, and can go anywhere anytime, and get all the luxuries our civilization has to offer, and never have to struggle for anything in their lives..
want to make it worse?
Because, often, that's how they became the richest, most powerful humans. If your goal is to have money and power, and you have more today than yesterday, the world for you didn't get worse.
After a point what difference does it make?
When you literally have a billion dollars what difference does 1 million more make?
Just your common dick-measuring contest at a different echelon. When all people are NPCs to be exploited, getting the highest score is the goal.
Reminds me of this: https://www.youtube.com/watch?v=DtV33YSKOJk
"Mega-billionaire can't relate to his millionaire friends" - Wizards with Guns
If we were normal society company like Meta would be shut down and its CEO would be in Hague and prosecuted for crimes against humanity
If we were normal society companies like Meta would be shut down before their CEO could commit crimes against humanities
when facebook started out and was actual social network, for a short period of time it was arguably a net-positive for the society though…
Similarly, Meta is paying violent illegal israeli settlers, who commit attrocities against Palestinians in the West Bank in order to steal their land. Same mechanism.
https://www.facebook.com/jewishvoiceforpeace/posts/meta-does...
My ragebait good. Your ragebait bad.
The irony here is that ABC is the platfrom doing the rage-baiting.
How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so.
In return, many companies that rely on these problems, turn around and advertise on these networks.
Social media is just following the same strategy.
What are you trying to say? That Facebook should be excused because others also behave badly?
Otherwise, we can dislike both things and it adds nothing to say "but why aren't your talking about the other thing instead". And for what it's worth, there is a pretty clear difference between the journalistic standards of FB bait and of the legacy media.
One big difference is regulation and algorithms. All viewers/readers see the same content in traditional media, and they’re all subject to scrutiny by government regulators (however effective or not they may be).
Social media networks display different things to different people so it’s borderline impossible to know exactly what they’re even showing. That makes regulation extremely difficult.
More broadly, this perspective depresses me. I’m old enough to remember the promise of the internet when we first all got it: that it would democratise information and we’d be able to break free of the issues with traditional media. Fast forward to today and we’re asking “why shouldn’t the tech giants monetise hate speech?”. How far we’ve fallen.
Social media has been protected by the Safe Harbour rules because they had millions of users creating content which was difficult to monitor and moderate.
If they start producing their own content they might get considered like a news organisation with a whole different set of rules being applied to them and Safe Harbour being inapplicable.
With social media you can spend small amounts of money , create media and target people half across the globe from you.
ruzzian troll farm employee cannot call into fox news and say “create 100 John Does impersonating MAGA texans (or whatever), present them as real and I will pay you 5$ for that”. Such troll can automate all this and present media somewhat realistically on FB.
> How is this any different than traditional media?
Scale, lower entry bar, lack of regulation.
Sure, and Ebola and influenza share traits too. I’m not sure that makes them interchangeable though.
>> How is this any different than traditional media?
Facebook is global. Traditional media is much more heavily regulated in some countries and while it may not be perfect, it's not comparable to the shit show that is social media.