> The Digital Markets Act (DMA) is a European Union (EU) law that took effect on March 6, 2024. As a result of Article 5(2) of the DMA, in the EU, Google offers you the choice to link certain Google services.
> Those Google services include:
Search
YouTube
Ad services
Google Play
Chrome
Google Shopping
Google Maps
> You can choose to link all these services, choose to have none of these services linked, or choose which of these individual services you want to link.
Google services that are linked by default
The following services are linked by default for users in the European Economic Area (excluding Germany) and can’t be unlinked:
You have so much "freedom from" in a world with strong, effective, well-designed regulation. It's unreal. How amazing is it to be able to buy pretty much any food product and eat it without wondering (almost ever in your life!) if it's been tampered with. How amazing is it to have your bank deposits insured up to $200,000. How amazing is it to be able to fly safely anywhere in the world and know it'll be totally perfectly fine with 99.99999% probability. I love regulation.
Don't rely on Google Takeouts for byte-perfect backups of your Google Photos library.
Depending on the device that uploaded the media and your country, they may have stripped GPS metadata from your media. I've also had captured-at times get changed randomly (!!) from your original media.
If possible, pull your media directly off your smartphone to make sure there are no shenanigans going on.
(These were painful discoveries made while trying to help support my PhotoStructure users)
I haven't found setting up Immich to be super easy. But I have a special setup at home (Windows Server with minikube). I've been wanting to try it for some time though.
Maybe I should rope some NAS for just the Immich setup.
I wrote the open source library that Immich (and PhotoStructure and several thousand other projects) use for metadata reads and writes.
PhotoStructure runs everywhere (laptops, desktops, macOS, Windows and Linux), libraries are portable across machines and OSes, there's a generous, usable free tier, and setup takes about three minutes. If you have any questions hop into our discord, we're a friendly bunch.
Windows Server with minikube seems like an unusual combination. I am guessing you would have a better experience self-hosting stuff with Linux (Debian) & Docker. Running Immich on that is fairly painless. Once you're familiar with that, then decide if something like k8s is right for you. Unless you're already happy with your minikube setup for other apps, and there was something specific you ran into with Immich?
That's on my someday-list. Immich through its rootless-docker configuration impressed me, but I've still gotta get around to figuring how I can provide access to family members. (I mean, I could buy some suitable hardware that isn't my desktop, but prices these days, amirite?)
You don't really need a new homelab, a used mini pc will do just fine. For me Immich idles at 0.1% on consumer CPU consuming less than 3GB of RAM:
- server: 1.40GB
- postgresql: 600MB
- machine learning: 125MB
- valkey: 25MB
This is for around 200k photos and videos. Mounting the thumbnails folder on an SSD should also help with load speed
Immich is not heavy. I bought an old mini pc from a second hand government office supplies website and it runs all my self hosted apps perfect with tons of room to spare.
I think the main thing is storage speed matters which is why a mini pc with an ssd runs circles around a raspberry pi running off a microsd card.
I have nearly 600GB of photos in it and regularly do Takeouts every year or so. It takes a while and the format isn't that great (it's a ton of separate zip files), but it does eventually work.
Not my experience at all. As part of my job, I’ve used takeout to export the data from hundreds of accounts, with total sizes ranging from <1GB to >500GB, without any issues. I genuinely can’t remember a time that it has failed.
This is what I did, but I found that it didn't preserve metadata when I tried to reupload my photos to Immich... everything showed up as though the picture was taken the day I uploaded it.
Since the comments are going to be flooded with people reactively assuming it is straight up directly accessing them, here is the actual qualification:
> [they will not use for ads] ... unless you choose to make data from these services available to other Google services that support personalized ads
So it is more reasonable than I think most people are assuming.
> unless you choose to make data from these services available to other Google services that support personalized ads
I don't know if android has changed in the last 10 years, but my last android phone had constant popups in official google apps begging me to enable all sorts of information sharing right across google's ecosystem. The popups were constant. And it was full of dark patterns making it difficult to say no.
Google probably assumes you only see this stuff once. But if you say no, some features didn't work properly and it keeps bugging you.
I don't know how or why, but I wouldn't be at all surprised if 90% of gmail users unintentionally opted themselves in to this "choice" before the end of the year.
You literally can't do anything useful with Gemini (as a Google Assistant replacement) without granting it access to everything. And I mean that in the most literal sense possible. It doesn't know the weather, the time, it can't play music, nothing.
Taken in the most literal sense possible, if you're using Gemini in any capacity today, it's authorized to use your photos to serve you personalized ads.
Funnily it is against GDPR: one must not limit any service if they can be solved without the given data not allowed to be accessed. Of course this is vague enough, but EU has given big fines, thanks for Google's donations to this continent in 5 years.
I believe the "other services" here includes Personal Intelligence, which Google is pushing very hard anytime you use their AI products directly. I would bet we'll see nudges in more and places. Basically, they want to make it happen.
To be fair, I see where they're coming from: if they're providing you (what they consider) valuable AI services, they would want to monetize it somehow, because that inference ain't free. And people won't pay for it with their money, because they've trained this generation of Internet users to pay with their attention.
I also suspect they have little choice, because they foresee that the old search modality (and with it, their prized cash cow) withering away pretty soon. Personal Intelligence may well be their next big consumer cash cow, and competitors are already swooping in to try to capture that market (especially Apple with its privacy pitch.)
The most charitable interpretation is that gemini might get your pictures as context by connecting google photos, then comment on the content of said pictures in its output, and then the output is used to personalize ads (like what chatgpt is doing rn). This indirectly uses google photos data to personalize ads so they have to add this rule to their privacy policy.
This is always how it starts. Then a couple months down the road when everyone has forgotten about it they'll accidentally push out an update that forgets you weren't opted in
> unless you choose to make data from these services available to other Google services that support personalized ads
Yeah.. And how do you not do that? What are the steps to not make the data from these services available? Is it now? How can we tell? What are the services that support personalized ads anyway? All of them?
I think that's a much lower bar than you are assuming. It's part of their playbook to tie very basic features and integrations with these more controversial measures -- I believe that "make calendar entries from flight confirmations" is on by default and is part of their "share my data with other services" toggle. "Declining to opt out" could also count to them as choosing to make the data available. etc.
Also, I do not see how it is "reasonable". I find it evil and malicious. They benefit from user's data, get money and don't give anything to those who gave them their data here. That is also selfish from Google.
As jon said, it is a frew service. Someone, somehow needs to pay for the service, bwing through something as bad as ads from your photos.
We as consumers just need to be more comfortable paying a little to have these services. Immich on a vps is not that much
Not defending Google in any way, but… they did give free email, search, and other things.
The slight is that they said they wouldn’t and people trusted that would remain true. Then some moral-less, scum sucking, soulless PM convinced enough people they could make money to justify snooping on hundreds of millions of people’s private conversations and enough of those people agreed to make it happen.
If anything I am surprised they haven’t done this till now. When they gave no option to opt out of having our Gemini chats to not be used for training it was clear Google took a turn to be bold and aggressive about using user data. It was the sign to move away
I pulled all of my data out of google at the start of the AI boom because I just new google is so hungry for training data they will take anything they can get their hands on.
Yeah, one of my main points of contact was a gmail address for a number of years. I've switched over to giving out an address on a domain I own but it's a huge pain migrating contacts over.
I hope the younger folks learn better the lesson to own your nameplate - even if you just end up forwarding message to gmail or what-not for consumption, keeping control of the nameplate gives you the flexibility to shift later on.
> I've switched over to giving out an address on a domain I own
Recently some Discord channel started using some other weird "verifier" bot plugin thing and they refuse, claiming my long-time personal domain is "high risk" for no discernible reason.
I'm scared of a future where you have to be in the positively good graces of 4-6 email/SSO monopolies to avoid becoming a digital nonperson.
It has nothing to do with Discord, they are talking about some third party bot verification plugin
The unfortunate reality is that if third party disposable email services didn't exist then it wouldn't have such a distrust for random domains. Anyone can just throw up an email service on a new domain and then anyone can start using it for fraud and abuse. If you've never run a freemium service then you might not know just how wide scale this sort of fraud is
You are also very lucky. There are countries where all mainstream banks (i.e. the ones that can give you the whole range of everyday banking services) require an app from Play Store, with Play Services as a hard dependency to even launch, for online banking.
MicroG downloads code from Google and runs it unsandboxed (which is why GrapheneOS devs criticize MicroG so). That counts as using Google services. And even if GrapheneOS sandboxes Play Services, getting and running one's apps that way still counts as using Google services.
They were already using Google Drive and/or Docs data for ad targeting.
How do I know?
In 2023 I decided to lose some weight. I created a Google Docs spreadsheet titled "Weight 2023" and every day, added one line to it. I did not do a bunch of Google searching for weight-loss products or exercise machines, I didn't suddenly start buying supplements on Amazon; the only change I made to my online habits was to open a spreadsheet and access it every day, to track my daily weight and see whether my new exercise-more-and-eat-less routine was working.
Suddenly I started getting Play Store "recommendations" on my phone for fitness-tracking apps, weight-loss calculator apps, and so on. I had never gotten such recommendations before.
That's when I realized that yes, Google could tell what I was doing from the title of my spreadsheet and the fact that I added one line to it every day.
What's more likely is you had people in your proximity that you did talk this to, be it work, school, in your home, or even at a random coffee shop. Google (and Meta) can hone in on your trends and habits so easily and so quickly, they'll know what you are going to do before you even do it. This is possible because they have a very deep understanding of social groups with billions of humans in the network.
If you have your server encrypted at rest, don't you have to manually enter a password or use a hardware key each restart? And then it's not encrypted when running.
> If you self host, why does it matter if it is E2E? What's your threat model?
I prefer E2EE services because clients like GrapheneOS, iPhones, and Macs are a lot harder to hack than a server. And I use Cloudflare tunnels for convenience.
It's also just got really good apps and UX. On par with iCloud photos for the most part, which uses the same model when you have advanced data protection turned on.
Family members, once understanding, would be put at ease by the E2EE. And many people don't self host, so when using it from Ente it's essential. And they just release the stack they themselves run.
I've considered embedding an HSM in my concrete floor, with a USB-cable sticking out to plug into the server. :)
Assuming someone either steals your entire server or nothing, it's either that, password at boot, or some remote unlock (KSM). I doubt a burglar is going to just steal your harddrive. But I doubt they'll think of opening the floor.
Can you quantify the "harder to hack han a server"? This seems like one of those risks that is superficially true, but in practice is low enough to not matter.
I've noticed now that google is cf negative, search might as well be called google billboard. they are admaxxing everything for as much rev as possible. its terrible, and i often use perplexity and chat in lieu of google search. as a matter of fact i find perplexity often produces much better results.
when gmail launched in 2004, they did indeed target ads based on email content. People did not like it. Apparently in 2017 they ended "the practice." But now, about 10 years later, it's back?
Google privacy policy is an absolute joke so this is hardly surprising. Pretty much everything gets used for model training. It’s hard to find options that respect your privacy without studying 50 support docs pages. Plus they conflate anonymization with privacy, as if ripping off someone’s data becomes OK as long as you … take their name off em
But then they stopped cause the marginal value of the information they got from gmail was not as large as it used to be. The information from email receipts from purchases was particularly valuable but major retailers stopped providing that in email to limit how much info google could observe.
I think we'd be remiss not to consider general changes in the security landscape: E-mails are not encrypted the same way HTTPS visits are, and from a compliance standpoint it's easier to argue that you did your due-diligence, only showing the information to the authorized person.
In other words, I'd expect the trend to happen regardless of whether Google (or any other company) started spying on customer data for a competitive advantage.
I don’t mind the occasional Burma Shave type ad, or this program brought to by Acme Brand Powdered Soap.
Anything that stalks, snoops, tracks, profiles, personifies, “shares”, coerces, scams, scans, or sells any of the aforementioned should be illegal and considered with broad definitions. Minimally jail time for destroying generations of culture.
Right, there's this implied old bargain, and then there's this new stuff which tries to get consumers to pretend nothing changed while violating the old rules willy-nilly.
And ALL THIS SPYING DOESN'T EVEN GIVE YOU BETTER ADS!!
When was the last time you saw an ad for anything that matched your interests, let alone made you actually buy something?
It seems like such a shallow and dumb targeting mostly based on region and language: If I watch just a couple Russian videos on YouTube but never spoke Russian, I get Russians ads! If I fly to Indonesia but never watched any Indonesian videos ever, I get Indonesian ads!
70% of my YouTube views are games, but I only ever see an occasional ad for Eve..
Another reason to throw on the pile of needing to setup a new domain to self-host email on, properly planned with 'alias per login' etc.
I'm not sure if the pile is big enough yet to make me do it, but it's getting there.
I might have to have two domains, one for critical communications and logins (banking, finances, tax, etc) and another for all those bullshit web sign ups. Ironically, it's the critical one I'd have to setup 9n a centralised SaaS (and therefore prone to such shenanigans as Google is proposing) in order to make sure communications don't get lost. Having said that, my current Google-hosted domain is free, and so it's likely been used for advertising and AI training already.
Here's an idea: Targeted ads against workers of companies who buy digital ads. Drown them in content with influencers showing that digital ads have awful returns, and frankly, only people with small genitals decide to buy campaigns.
It's basically impossible to not use gmail. Even if you don't have a gmail account or address yourself, the person you're emailing probably has it, so your messages gets sent to a gmail server and gets scanned by them. What I want to know is whether Google uses the contents to profile YOU.
Is it impractical to never send a message through Google? Probably, depending on the circles you communicate in. But that's not the same thing as saying it's impractical to avoid Google for most of your messages, and certainly not the same as saying you can't avoid GMail for anything.
My main email is not GMail, but I forward it to a GMail account to get free spam filtering, free backup, and free search. I encourage everyone to do the same.
You don't get spam if you use aliases everywhere. The few that actually get spam can be turned off.
Like I recently had to turn off alias for made4men.no. srsly, signing me up for spam and not removing me from the spam list even after i unsubscribed. You can tell it's a swedish shop that just happens to own a Norwegian domain.
I actually had to do the opposite. I have a filter that catches all messages marked as spam and unmarks them as spam. VERY rarely there's a spam message caught in there. Much more often sth super important that just would have landed in spam if not for my genius spam filter.
This is a self-fulfilling prophecy. If everyone reads "it's impossible to avoid gmail, just use gmail", then yeah, gmail prevails.
But it's plain false. YOU can decide against using gmail. I don't use gmail. I sometimes talk with people who use gmail, but more often than not, I don't. Stop being fatalistic.
Buy a domain, then you don’t lose your address if you ever decide to jump to a different provider. I use fastmail currently. But I also keep my own backups.
Get your own domain, then you're free to change provider every 2 months and nobody will realise :-).
Then you can try Migadu, Fastmail, Protonmail, Tuta, ... once you own your address (say me@noncoml.com), people won't ever know what provider you are running behind.
The enshitification of Google is inevitable.
It went from all the space you ever need for your email to "you are at 93% usage. Upgrade to premium" in just a few years.
Well, if we didn't have corrupt regulators, Google would have been fined out of existence ages ago.
That said it will be interesting way of exploitation. If you want to find people who have certain email content, you can serve them ads manipulating them into taking an action. Like buying a scam product / malware.
So? what's the harm? At least I'll see targeted ads; ads that I would actually care about and not random ads. Yeah, these big tech companies track us. It's old now. When the product is free, you are the product. Same old, same old. Tell me something new.
Most of my photos (hundreds and hundreds of them) from the past week are of shitty untidy black spaghetti network racks that are completely beyond all saving and frankly require the building to be flattened and everything rebuilt from scratch.
So if this can help a company find a way to advertise a clean and humane way of solving this problem that doesn't involve me tracking down and deep frying the network engineer that left this unholy mess, then quite frankly I'm all for it any my cash is waiting.
Evil has a name. It begins with 'G' and ends with 'oogle'.
Hopefully you folks don't share information that is or was critical
to your business or family there. Big Brother may be watching. The
name is also Google.
There is so much information you shared there, if you used it, that
can be used for AI sniffing. This is the new future.
This isn’t true and this level of cynicism is really unhelpful.
They originally used Gmail in that way. Many years later they stopped. This was a major victory for privacy. The fact they seem to be doing it now again is bad. Saying they’ve “always done this” is the kind of empty conspiratorial cynicism that dampens action and makes people feel it is futile to notice these changes or speak up about them.
The fact that they did it in the beginning and are doing it now makes the whole “well, there was a period of time when they didn’t do this” seem like a minor footnote to the notion that “they’ve always done this”. Even though the statement isn’t strictly true, it sure seems like the cynicism is warranted now and, with the benefit of hindsight, was back then too.
Meta tracks you on every page that has any Meta script, such as a Facebook like button. They're just better at tracking than Google is, amazingly, because meta plays dirtier.
I don’t think it’s conspiratorial to question how strong the firewall was between your Gmail content and Google’s algorithms. Whether or not they actually leveraged that understanding for targeted ads is somewhat beside the point.
> About DMA & your linked services
> The Digital Markets Act (DMA) is a European Union (EU) law that took effect on March 6, 2024. As a result of Article 5(2) of the DMA, in the EU, Google offers you the choice to link certain Google services.
> Those Google services include:
> You can choose to link all these services, choose to have none of these services linked, or choose which of these individual services you want to link.https://support.google.com/accounts/answer/14202510?hl=en
So at least European users will be able to get personalized search and photos results without also having to share that data for personalized ads.
DSA?
From that link:
Google services that are linked by default The following services are linked by default for users in the European Economic Area (excluding Germany) and can’t be unlinked:
Accommodations
Android Auto
Android Automotive OS
Android Studio
Android TV
AOSP for TV
Assistant
Authenticator
Blogger
Calculator
Chrome OS
Chrome Web Store
Clock
Contacts
Digital Wellbeing
Files By Google
Find My Device
Flights
Gallery Go
Gboard
Gemini Apps
Gemini Notebook
Google Alerts
Google Arts & Culture
Google Automotive
Services (GAS)
Google Earth
Google One
Google Pay
Google Photos
Google Sign-In
Google Store
Google Trends
Google TV
Groups
Messages
Nest
News
Personal Safety
Photomath
PhotoScan
Recorder
Snapseed
Translate
Wallet
Waze
Wear OS
Weather
Workspace
I was told that regulation does not work and that I should vote with my wallet.
/s
You have so much "freedom from" in a world with strong, effective, well-designed regulation. It's unreal. How amazing is it to be able to buy pretty much any food product and eat it without wondering (almost ever in your life!) if it's been tampered with. How amazing is it to have your bank deposits insured up to $200,000. How amazing is it to be able to fly safely anywhere in the world and know it'll be totally perfectly fine with 99.99999% probability. I love regulation.
Probably should still consider voting with your wallet though...
Why trust Google of they aren't acting in your interest?
PSA: Getting out of Google Photos is both easy and super rewarding if you can run Immich and use Google Takeout. It’s also better than Google Photos.
https://jaisenmathai.com/articles/my-ridiculously-robust-pho...
Don't rely on Google Takeouts for byte-perfect backups of your Google Photos library.
Depending on the device that uploaded the media and your country, they may have stripped GPS metadata from your media. I've also had captured-at times get changed randomly (!!) from your original media.
If possible, pull your media directly off your smartphone to make sure there are no shenanigans going on.
(These were painful discoveries made while trying to help support my PhotoStructure users)
I tried Google Takeout but with 900GB of photos is almost impossible to download.
Sounds like a great reason to gtfo.
You could do smaller increments and script it so your only doing 10GB at a time.
rclone speeds things up a bit.
yeah I've done it recently, just use claude code to use rclone on a server and let it run automatically, its great and easy.
I haven't found setting up Immich to be super easy. But I have a special setup at home (Windows Server with minikube). I've been wanting to try it for some time though.
Maybe I should rope some NAS for just the Immich setup.
I wrote the open source library that Immich (and PhotoStructure and several thousand other projects) use for metadata reads and writes.
PhotoStructure runs everywhere (laptops, desktops, macOS, Windows and Linux), libraries are portable across machines and OSes, there's a generous, usable free tier, and setup takes about three minutes. If you have any questions hop into our discord, we're a friendly bunch.
Windows Server with minikube seems like an unusual combination. I am guessing you would have a better experience self-hosting stuff with Linux (Debian) & Docker. Running Immich on that is fairly painless. Once you're familiar with that, then decide if something like k8s is right for you. Unless you're already happy with your minikube setup for other apps, and there was something specific you ran into with Immich?
Immich is fantastic.
I use Immmich plus Tailscale.
Chefs kiss
That's on my someday-list. Immich through its rootless-docker configuration impressed me, but I've still gotta get around to figuring how I can provide access to family members. (I mean, I could buy some suitable hardware that isn't my desktop, but prices these days, amirite?)
You don't really need a new homelab, a used mini pc will do just fine. For me Immich idles at 0.1% on consumer CPU consuming less than 3GB of RAM: - server: 1.40GB - postgresql: 600MB - machine learning: 125MB - valkey: 25MB This is for around 200k photos and videos. Mounting the thumbnails folder on an SSD should also help with load speed
I run it on a Raspberry Pi 4B. External SSD for storage, runs like a champ.
Immich is not heavy. I bought an old mini pc from a second hand government office supplies website and it runs all my self hosted apps perfect with tons of room to spare.
I think the main thing is storage speed matters which is why a mini pc with an ssd runs circles around a raspberry pi running off a microsd card.
I hosted Immich on an 8-year-old Intel NUC. It worked faster than Google Photos locally.
Same. It’s been set and forget for me.
I tried Immich, but it doesn't play well with multiple users and external storage.
I've had limited success with Memories on Nextcloud.
Does Takeout work if you have say 1K or maybe 2K photos?
I have nearly 600GB of photos in it and regularly do Takeouts every year or so. It takes a while and the format isn't that great (it's a ton of separate zip files), but it does eventually work.
You can switch to tgz which supports 50gb splits.
Unless I am mis remembering, it generated about 200 or more ZIP files that you have to download one by one.
You can set the max file size per ZIP file to 50GB instead of 2GB, then it will only generate 7 zip files
takeout rarely works. Usually fails partway through the export.
Export to google drive, use rclone to copy it out of google drive. Much, much more robust.
The multi-day wait while they prepare the takeout for download, though... I have forgotten about more takeout exports than I have actually downloaded.
Not my experience at all. As part of my job, I’ve used takeout to export the data from hundreds of accounts, with total sizes ranging from <1GB to >500GB, without any issues. I genuinely can’t remember a time that it has failed.
I can relate. I often have to try multiple times with ~800GB of data. I still want to get out though, if only to not reward bad Takeout experience.
This is what I did, but I found that it didn't preserve metadata when I tried to reupload my photos to Immich... everything showed up as though the picture was taken the day I uploaded it.
I did google take out > immich and it maintained all meta data.
I used https://github.com/simulot/immich-go
Turn it off here: https://google.com/search-personalization
it's funny, I keep turning these options off, and then they go add more!
"might" === "absolutely will", just for the record.
No. You mean "we are already using, but before you notice..."
Oh absolutely. By the time it becomes "do you accept <terms>?" It's actually "we already did this, can you confirm your consent?"
If you say no, the secret is "we already did it".
They didn't allow unlimited cloud photo storage for all those years out of the goodness of their hearts.
That was all used as training data.
That was also the reason why Google Voice was created and still exists today. An unlimited supply of voice data.
Since the comments are going to be flooded with people reactively assuming it is straight up directly accessing them, here is the actual qualification:
> [they will not use for ads] ... unless you choose to make data from these services available to other Google services that support personalized ads
So it is more reasonable than I think most people are assuming.
> unless you choose to make data from these services available to other Google services that support personalized ads
I don't know if android has changed in the last 10 years, but my last android phone had constant popups in official google apps begging me to enable all sorts of information sharing right across google's ecosystem. The popups were constant. And it was full of dark patterns making it difficult to say no.
Google probably assumes you only see this stuff once. But if you say no, some features didn't work properly and it keeps bugging you.
I don't know how or why, but I wouldn't be at all surprised if 90% of gmail users unintentionally opted themselves in to this "choice" before the end of the year.
The Google idea of consent is “Yes”, “Ask me again every day until it’s yes”
You literally can't do anything useful with Gemini (as a Google Assistant replacement) without granting it access to everything. And I mean that in the most literal sense possible. It doesn't know the weather, the time, it can't play music, nothing.
Taken in the most literal sense possible, if you're using Gemini in any capacity today, it's authorized to use your photos to serve you personalized ads.
Funnily it is against GDPR: one must not limit any service if they can be solved without the given data not allowed to be accessed. Of course this is vague enough, but EU has given big fines, thanks for Google's donations to this continent in 5 years.
I believe the "other services" here includes Personal Intelligence, which Google is pushing very hard anytime you use their AI products directly. I would bet we'll see nudges in more and places. Basically, they want to make it happen.
To be fair, I see where they're coming from: if they're providing you (what they consider) valuable AI services, they would want to monetize it somehow, because that inference ain't free. And people won't pay for it with their money, because they've trained this generation of Internet users to pay with their attention.
I also suspect they have little choice, because they foresee that the old search modality (and with it, their prized cash cow) withering away pretty soon. Personal Intelligence may well be their next big consumer cash cow, and competitors are already swooping in to try to capture that market (especially Apple with its privacy pitch.)
The most charitable interpretation is that gemini might get your pictures as context by connecting google photos, then comment on the content of said pictures in its output, and then the output is used to personalize ads (like what chatgpt is doing rn). This indirectly uses google photos data to personalize ads so they have to add this rule to their privacy policy.
This is always how it starts. Then a couple months down the road when everyone has forgotten about it they'll accidentally push out an update that forgets you weren't opted in
> unless you choose to make data from these services available to other Google services that support personalized ads
Yeah.. And how do you not do that? What are the steps to not make the data from these services available? Is it now? How can we tell? What are the services that support personalized ads anyway? All of them?
I don’t see how it’s more reasonable. Google constantly nags you to accept terms and conditions to get things to work.
Most likely you will agree to share it with “other Google services” just by setting up an Android phone.
Even that is a lie, from the formerly Don't Be Evil company. "choose to" != "have to opt out in multiple places not to".
which is /opt out/ - Several opt outs in fact. Which would also disable most of gmail features, in particular spam filtering and categorization.
i know because i went through this.
something something boiling the frog
I think that's a much lower bar than you are assuming. It's part of their playbook to tie very basic features and integrations with these more controversial measures -- I believe that "make calendar entries from flight confirmations" is on by default and is part of their "share my data with other services" toggle. "Declining to opt out" could also count to them as choosing to make the data available. etc.
Why the attempt to whitewash Google here?
Also, I do not see how it is "reasonable". I find it evil and malicious. They benefit from user's data, get money and don't give anything to those who gave them their data here. That is also selfish from Google.
As jon said, it is a frew service. Someone, somehow needs to pay for the service, bwing through something as bad as ads from your photos. We as consumers just need to be more comfortable paying a little to have these services. Immich on a vps is not that much
Not defending Google in any way, but… they did give free email, search, and other things.
The slight is that they said they wouldn’t and people trusted that would remain true. Then some moral-less, scum sucking, soulless PM convinced enough people they could make money to justify snooping on hundreds of millions of people’s private conversations and enough of those people agreed to make it happen.
Google PMs catching strays lol.
Is it that easy at these companies to change policies like these?
If anything I am surprised they haven’t done this till now. When they gave no option to opt out of having our Gemini chats to not be used for training it was clear Google took a turn to be bold and aggressive about using user data. It was the sign to move away
I pulled all of my data out of google at the start of the AI boom because I just new google is so hungry for training data they will take anything they can get their hands on.
So far Immich + Tailscale has been a dream.
I have been trying to find a good solution for photos but never came across this. I will look into this
All I can add is that I'm very glad that I've no Google accounts nor use its services even though I've an Android phone.
Yeah, one of my main points of contact was a gmail address for a number of years. I've switched over to giving out an address on a domain I own but it's a huge pain migrating contacts over.
I hope the younger folks learn better the lesson to own your nameplate - even if you just end up forwarding message to gmail or what-not for consumption, keeping control of the nameplate gives you the flexibility to shift later on.
> I've switched over to giving out an address on a domain I own
Recently some Discord channel started using some other weird "verifier" bot plugin thing and they refuse, claiming my long-time personal domain is "high risk" for no discernible reason.
I'm scared of a future where you have to be in the positively good graces of 4-6 email/SSO monopolies to avoid becoming a digital nonperson.
You can thank all of the disposable email services
bullshit. you can thank discord and ditch it.
It has nothing to do with Discord, they are talking about some third party bot verification plugin
The unfortunate reality is that if third party disposable email services didn't exist then it wouldn't have such a distrust for random domains. Anyone can just throw up an email service on a new domain and then anyone can start using it for fraud and abuse. If you've never run a freemium service then you might not know just how wide scale this sort of fraud is
You can not offload fraud and abuse on 'oh well there are so many new domains'. This is bullshit.
I went into internets in 1995. Must I tell you about fraud and abuse in early 2000s?
Blocking domains is a cheap shot. It ticks a box somewhere maybe, but it does not and can not prevent or mitigate.
I never said blocking domains is the right way to go. But I can't blame them either. You don't know the type of fraud and abuse they have been seeing
Oh believe me I do. (know the type of fraud and abuse they have been seeing).
You don't even know what service they are talking about and you confused it with Discord as a whole earlier
You are also very lucky. There are countries where all mainstream banks (i.e. the ones that can give you the whole range of everyday banking services) require an app from Play Store, with Play Services as a hard dependency to even launch, for online banking.
e/OS uses mircoG to make 98% of those bank apps work, GrapheneOS uses a sandbox for them.
MicroG downloads code from Google and runs it unsandboxed (which is why GrapheneOS devs criticize MicroG so). That counts as using Google services. And even if GrapheneOS sandboxes Play Services, getting and running one's apps that way still counts as using Google services.
> Google won’t show you ads based on sensitive categories like race, sexual orientation, religion, or health.
Conspicuously absent from the "sensitive categories" is political leanings...
In the future political leanings won't be used for ads. They will be used for something far worse.
Attitude adjustments perhaps
Reeducation
They were already using Google Drive and/or Docs data for ad targeting.
How do I know?
In 2023 I decided to lose some weight. I created a Google Docs spreadsheet titled "Weight 2023" and every day, added one line to it. I did not do a bunch of Google searching for weight-loss products or exercise machines, I didn't suddenly start buying supplements on Amazon; the only change I made to my online habits was to open a spreadsheet and access it every day, to track my daily weight and see whether my new exercise-more-and-eat-less routine was working.
Suddenly I started getting Play Store "recommendations" on my phone for fitness-tracking apps, weight-loss calculator apps, and so on. I had never gotten such recommendations before.
That's when I realized that yes, Google could tell what I was doing from the title of my spreadsheet and the fact that I added one line to it every day.
This is probably wrong.
What's more likely is you had people in your proximity that you did talk this to, be it work, school, in your home, or even at a random coffee shop. Google (and Meta) can hone in on your trends and habits so easily and so quickly, they'll know what you are going to do before you even do it. This is possible because they have a very deep understanding of social groups with billions of humans in the network.
You're just not as unique as you think you are.
Man that sucks. I gotta get my stuff out of google docs. Does anyone know of a good alternative?
Ente Photos is the best alternative imo. It's super polished, lets you self-host, and is E2EE.
If you self host, why does it matter if it is E2E? What's your threat model?
What you need is encryption at rest yes?
If you have your server encrypted at rest, don't you have to manually enter a password or use a hardware key each restart? And then it's not encrypted when running.
> If you self host, why does it matter if it is E2E? What's your threat model?
I prefer E2EE services because clients like GrapheneOS, iPhones, and Macs are a lot harder to hack than a server. And I use Cloudflare tunnels for convenience.
It's also just got really good apps and UX. On par with iCloud photos for the most part, which uses the same model when you have advanced data protection turned on.
Family members, once understanding, would be put at ease by the E2EE. And many people don't self host, so when using it from Ente it's essential. And they just release the stack they themselves run.
I've considered embedding an HSM in my concrete floor, with a USB-cable sticking out to plug into the server. :)
Assuming someone either steals your entire server or nothing, it's either that, password at boot, or some remote unlock (KSM). I doubt a burglar is going to just steal your harddrive. But I doubt they'll think of opening the floor.
Can you quantify the "harder to hack han a server"? This seems like one of those risks that is superficially true, but in practice is low enough to not matter.
Where are your E2EE keys?
Jokes on them, I don't see ads anymore. I even have ads stripped out of podcasts I listen to.
Curious - how, if I may ask?
Can't speak for the parent, but they may be using: https://github.com/podly-pure-podcasts/podly_pure_podcasts . I couldn't figure out how to get that working on Windows so I rolled my own: podcast-dl + parakeet + Gemini.
You can sometimes also support your podcast creators on Patreon and get ad free RSS feeds.
I've noticed now that google is cf negative, search might as well be called google billboard. they are admaxxing everything for as much rev as possible. its terrible, and i often use perplexity and chat in lieu of google search. as a matter of fact i find perplexity often produces much better results.
The Gmail man!
https://youtu.be/oR4jTvxPruw?si=CMtmM5_irok8qUBe
Given that “don’t be evil” featured prominently in their S-1, does this constitute securities fraud?
They weren't already?!
when gmail launched in 2004, they did indeed target ads based on email content. People did not like it. Apparently in 2017 they ended "the practice." But now, about 10 years later, it's back?
https://privacyrights.org/resources-tools/archives/googles-n...
https://www.securityweek.com/google-stops-scanning-gmail-con...
Google privacy policy is an absolute joke so this is hardly surprising. Pretty much everything gets used for model training. It’s hard to find options that respect your privacy without studying 50 support docs pages. Plus they conflate anonymization with privacy, as if ripping off someone’s data becomes OK as long as you … take their name off em
Gmail has already been targeted from day 1!
But then they stopped cause the marginal value of the information they got from gmail was not as large as it used to be. The information from email receipts from purchases was particularly valuable but major retailers stopped providing that in email to limit how much info google could observe.
> but major retailers stopped providing that in email to limit how much info google could observe.
What makes you believe that was their motivation?
Contemporary reporting in the WSJ:
https://archive.is/xjSZA
Though it seems Yahoo was the more aggressive offender
I think we'd be remiss not to consider general changes in the security landscape: E-mails are not encrypted the same way HTTPS visits are, and from a compliance standpoint it's easier to argue that you did your due-diligence, only showing the information to the authorized person.
In other words, I'd expect the trend to happen regardless of whether Google (or any other company) started spying on customer data for a competitive advantage.
I just assume that everything you put into Google is used for ads.
Advertising is the root of all evil.
Driver of overconsumption.
Keeping us hooked on social media feeds.
Targeting children, making them use addictive products.
Making everything more expensive (because we are paying for the ads eventually).
Collecting our data.
Sometimes allowing malware to be installed on our systems.
Frustrating the idea that the best product should win; instread the one with the biggest advertising budget wins.
...
I don’t mind the occasional Burma Shave type ad, or this program brought to by Acme Brand Powdered Soap.
Anything that stalks, snoops, tracks, profiles, personifies, “shares”, coerces, scams, scans, or sells any of the aforementioned should be illegal and considered with broad definitions. Minimally jail time for destroying generations of culture.
Right, there's this implied old bargain, and then there's this new stuff which tries to get consumers to pretend nothing changed while violating the old rules willy-nilly.
100%
That's why I go to a lot of effort to block as much of it as possible for myself and my family, and to some extent, extended family and friends.
Advertising is a gross perversion of 'service' and a symptom of Uber-capitalism. It is psychological manipulation.
And ALL THIS SPYING DOESN'T EVEN GIVE YOU BETTER ADS!!
When was the last time you saw an ad for anything that matched your interests, let alone made you actually buy something?
It seems like such a shallow and dumb targeting mostly based on region and language: If I watch just a couple Russian videos on YouTube but never spoke Russian, I get Russians ads! If I fly to Indonesia but never watched any Indonesian videos ever, I get Indonesian ads!
70% of my YouTube views are games, but I only ever see an occasional ad for Eve..
Went in the training data, now they can't undo it.
Another reason to throw on the pile of needing to setup a new domain to self-host email on, properly planned with 'alias per login' etc.
I'm not sure if the pile is big enough yet to make me do it, but it's getting there.
I might have to have two domains, one for critical communications and logins (banking, finances, tax, etc) and another for all those bullshit web sign ups. Ironically, it's the critical one I'd have to setup 9n a centralised SaaS (and therefore prone to such shenanigans as Google is proposing) in order to make sure communications don't get lost. Having said that, my current Google-hosted domain is free, and so it's likely been used for advertising and AI training already.
Just de-Google yourself and your family. It’s long past time.
I am extremely surprised, because I thought Google was already doing that.
Here's an idea: Targeted ads against workers of companies who buy digital ads. Drown them in content with influencers showing that digital ads have awful returns, and frankly, only people with small genitals decide to buy campaigns.
But what digital ad-agency will agree to carry those ads? :P
You do realize all companies, including the most "moral" companies advertise - like Apple?
You've gotta be able to actually show me ads before you can target me with ads.
Good job I never use it then.
I dumped Google years ago because I saw this, among other enshitification, was inevitable. Never looked back. Life is good.
I also dumped google long time ago, i was around 12
What do you use for email?
It's basically impossible to not use gmail. Even if you don't have a gmail account or address yourself, the person you're emailing probably has it, so your messages gets sent to a gmail server and gets scanned by them. What I want to know is whether Google uses the contents to profile YOU.
GMail has a 25-30% share of the client market.
Is it impractical to never send a message through Google? Probably, depending on the circles you communicate in. But that's not the same thing as saying it's impractical to avoid Google for most of your messages, and certainly not the same as saying you can't avoid GMail for anything.
My main email is not GMail, but I forward it to a GMail account to get free spam filtering, free backup, and free search. I encourage everyone to do the same.
How does that help in preventing Google from profiling you?
You don't get spam if you use aliases everywhere. The few that actually get spam can be turned off.
Like I recently had to turn off alias for made4men.no. srsly, signing me up for spam and not removing me from the spam list even after i unsubscribed. You can tell it's a swedish shop that just happens to own a Norwegian domain.
I actually had to do the opposite. I have a filter that catches all messages marked as spam and unmarks them as spam. VERY rarely there's a spam message caught in there. Much more often sth super important that just would have landed in spam if not for my genius spam filter.
That’s, to put it plainly, dumb.
This is a self-fulfilling prophecy. If everyone reads "it's impossible to avoid gmail, just use gmail", then yeah, gmail prevails.
But it's plain false. YOU can decide against using gmail. I don't use gmail. I sometimes talk with people who use gmail, but more often than not, I don't. Stop being fatalistic.
I think they are being more factual than fatalistic. You just differ by definition of “use Gmail”.
They are saying you are using Gmail when you communicate with someone on Gmail.
Buy a domain, then you don’t lose your address if you ever decide to jump to a different provider. I use fastmail currently. But I also keep my own backups.
Get your own domain, then you're free to change provider every 2 months and nobody will realise :-).
Then you can try Migadu, Fastmail, Protonmail, Tuta, ... once you own your address (say me@noncoml.com), people won't ever know what provider you are running behind.
ProtonMail, FastMail, self-hosted...
If I could use ProtonMail with my mail client without a weird bridge application, I would have switched a long time ago.
Why not standardize on a single solution instead of maintaining your own stack AND paying for someone else to do the work?
Purelymail. Really cheap, just works and doesn’t get in my way.
https://purelymail.com/
I've been on Purelymail since last December and I can't recommend it enough. It does exactly what I want in the way I expect it to.
How does Purelymail compare to Migadu?
Runbox with my own domain (which I've had since 1999). Support is great, prices are reasonable.
Fastmail. They are good.
I'm using Proton. Never had an issue with them.
Do you emails land on the inbox when the recipient is on gmail? Or do they go to spam?
I just pay for it like any other service.
Tuta
̶D̶o̶n̶'̶t̶ be evil
Friendly reminder when you click a link in a Gmail message, Google's servers also make a separate HTTP request for that link.
For your safety I'm sure.
Why do they need to even do that? They already know the link from the email body. This is some urban myth.
If it is for click tracking there are far efficient ways to do that.
Source: https://www.androidauthority.com/google-personal-intelligenc...
The implication here is that all your emails in GMail will be thoroughly analysed by LLMs.
The enshitification of Google is inevitable. It went from all the space you ever need for your email to "you are at 93% usage. Upgrade to premium" in just a few years.
Well, if we didn't have corrupt regulators, Google would have been fined out of existence ages ago.
That said it will be interesting way of exploitation. If you want to find people who have certain email content, you can serve them ads manipulating them into taking an action. Like buying a scam product / malware.
All of this so predictable and so disappointing. But there’s nothing to do but accept it.
targeted ads are fine if they are actually relevant
So? what's the harm? At least I'll see targeted ads; ads that I would actually care about and not random ads. Yeah, these big tech companies track us. It's old now. When the product is free, you are the product. Same old, same old. Tell me something new.
Awesome.
Most of my photos (hundreds and hundreds of them) from the past week are of shitty untidy black spaghetti network racks that are completely beyond all saving and frankly require the building to be flattened and everything rebuilt from scratch.
So if this can help a company find a way to advertise a clean and humane way of solving this problem that doesn't involve me tracking down and deep frying the network engineer that left this unholy mess, then quite frankly I'm all for it any my cash is waiting.
Anyone surprised?
Evil has a name. It begins with 'G' and ends with 'oogle'.
Hopefully you folks don't share information that is or was critical to your business or family there. Big Brother may be watching. The name is also Google.
There is so much information you shared there, if you used it, that can be used for AI sniffing. This is the new future.
Google's always done this, it's the entire reason Gmail exists. Now they're just saying it.
This isn’t true and this level of cynicism is really unhelpful.
They originally used Gmail in that way. Many years later they stopped. This was a major victory for privacy. The fact they seem to be doing it now again is bad. Saying they’ve “always done this” is the kind of empty conspiratorial cynicism that dampens action and makes people feel it is futile to notice these changes or speak up about them.
The fact that they did it in the beginning and are doing it now makes the whole “well, there was a period of time when they didn’t do this” seem like a minor footnote to the notion that “they’ve always done this”. Even though the statement isn’t strictly true, it sure seems like the cynicism is warranted now and, with the benefit of hindsight, was back then too.
Giving up (aka cynicism) is easy.
Giving up on Google and moving away from them is the way.
On the contrary, it seems like giving up Google is hard for many people.
What's the evidence they stopped?
Information meta has on me - instagram reel viewing data
Information google has on me - my entire life
Yet meta ads are far more eerily relevant. This could imply two things -
a) Meta’s recommendation team is exponentially better (unlikely)
b) Google doesn’t use gmail and workspace data for ads
Meta tracks you on every page that has any Meta script, such as a Facebook like button. They're just better at tracking than Google is, amazingly, because meta plays dirtier.
The best evidence is just how comically bad their ad targeting is vs Meta
I don’t think it’s conspiratorial to question how strong the firewall was between your Gmail content and Google’s algorithms. Whether or not they actually leveraged that understanding for targeted ads is somewhat beside the point.
"might"
As if it did not for all those years.
srsly ppl
Now Google says that it has no values, no respect, and no fear.