It's a crowded field and Apple has almost no expertise in AI, but hopefully they can find some angle that makes use of their massive locked-in customer base and huge piles of cash.
I'm not sure about "no" expertise in AI. A lot of their AI work has been in efficiency and getting models running on the fanless rectangles everyone has in their pockets. Same for Google. They just don't seem to be interested in developing big, expensive frontier models. They've leaked CLAUDE.md in software releases a lot, so for internal development it seems they're fine paying Claude API prices while Anthropic burns piles of cash on training and advancement.
They're in an interesting spot with AI, any rival has to run behind Siri to do the same things but they're not guaranteed a 30% piece of their revenue anymore, they're leaning on Google for datacenters so there's a real cost for usage but they're not yet worth paying to use.
> better integrated with its technology than the competition
And even this is looking more like short-term relief than a lasting advantage, and in a lot of countries they've already exhausted that option.
They're a hardware company that made trillions of dollars selling hardware. "Commoditize your Compliment" is one of the oldest business strategies out there.
> Another concern is Federighi’s preference for planning over relatively short periods, typically 12 to 18 months, compared with the multiyear road maps favored by Apple’s hardware organization.
I feel like everything I read about Apple's AI strategy is full of these kind of "huh?" moments. How can someone who wants Apple to pursue an "Ambitious AI Strategy" simultaneously believe that the software org can produce meaningful multi-year roadmaps right now?
The future of software and technology was already looking pretty bleak pre-AI. Now the AI slopification of everything feels like the final death blow to me.
Really? AI is finding and fixing critical bugs that have existed for decades. Hobbyists are recreating and remixing closed source games that have been abandoned. It has never before easier for a total amateur or an experienced coder to create as capable tools as now.
It is very disappointing what Apple has done in the past two years with Siri and AI.
First they did an ad for Apple Intelligence and Siri. Then two years silence. Then they launched it, it’s worse than it was before, not available in the EU and they use models from other companies.
It's a crowded field and Apple has almost no expertise in AI, but hopefully they can find some angle that makes use of their massive locked-in customer base and huge piles of cash.
I'm not sure about "no" expertise in AI. A lot of their AI work has been in efficiency and getting models running on the fanless rectangles everyone has in their pockets. Same for Google. They just don't seem to be interested in developing big, expensive frontier models. They've leaked CLAUDE.md in software releases a lot, so for internal development it seems they're fine paying Claude API prices while Anthropic burns piles of cash on training and advancement.
They're in an interesting spot with AI, any rival has to run behind Siri to do the same things but they're not guaranteed a 30% piece of their revenue anymore, they're leaning on Google for datacenters so there's a real cost for usage but they're not yet worth paying to use.
> better integrated with its technology than the competition
And even this is looking more like short-term relief than a lasting advantage, and in a lot of countries they've already exhausted that option.
https://archive.is/MjIRk
Apple’s opportunity is the greatest hope I know of for the democratization of AI. Fingers crossed
Why would a $5 trillion dollar company have any interest in democratizing anything at all?
Boggles my mind that people are fooled into into thinking a company has their best interests at heart.
They're a hardware company that made trillions of dollars selling hardware. "Commoditize your Compliment" is one of the oldest business strategies out there.
I think we've long ago lost the plot on software. I great this news with continued apathy.
Software and ceiling-less capitalism are at odds with each other.
fm serve is a good start.
> Another concern is Federighi’s preference for planning over relatively short periods, typically 12 to 18 months, compared with the multiyear road maps favored by Apple’s hardware organization.
I feel like everything I read about Apple's AI strategy is full of these kind of "huh?" moments. How can someone who wants Apple to pursue an "Ambitious AI Strategy" simultaneously believe that the software org can produce meaningful multi-year roadmaps right now?
The subtext is clearly that Federighi may need to reconsider his position.
Not before time. Apple's software is a bland directionless nothingscape compared to the hardware.
An even minimally usable AI product would be a good start…
Affordable DRAM forecast just moved to 2050 ...
The future of software and technology was already looking pretty bleak pre-AI. Now the AI slopification of everything feels like the final death blow to me.
certainly changes the landscape for professional work (for the worse mostly), but I'm having a blast in my personal work.
Really? AI is finding and fixing critical bugs that have existed for decades. Hobbyists are recreating and remixing closed source games that have been abandoned. It has never before easier for a total amateur or an experienced coder to create as capable tools as now.
It is very disappointing what Apple has done in the past two years with Siri and AI.
First they did an ad for Apple Intelligence and Siri. Then two years silence. Then they launched it, it’s worse than it was before, not available in the EU and they use models from other companies.
Paywall
archive.ph
And?
And so the enshittification of Apple begins.