Fascinating. Very cool technology. I was curious if it worked and it's funny, there's a study that says it doesn't work[0] but it seems that farmers keep wanting more[1]. Amusing.
The setup of the study goes against how the company tells people to use the system, so it's not really a great study.
The system relies on moving to where the fish is to kill the parasite. In a snorkel cage the system can't move. They also shouldn't have had the control cages right next to the test cages as parasites have no problem with moving between the cages.
I don't know what you're talking about. I personally love being forced to spend ~30 seconds on mobile scrolling through descriptionless angles of something I don't know anything about yet. (/s, to be clear. I agree with you 100%)
It was scrolling so slowly to reveal the hardware device, I was scrolling down and down. Then it accelerated and I hit the end of the page (and through all the actual content) in about 1 second.
A video of this in action is going around on social media recently. Here's a short clip from year ago that's much better than the company website: https://youtube.com/shorts/6sGkVQUvW20
I wish more things had bolts on them, it screams “take me apart and fix me!”
On the flip side the last thing I’d want to open up is an autonomous laser gun. I wonder what the safety-catch looks like on this thing? A big metal shutter?
I would realy like to see one of these in action, as anything that kills parasites non chemicaly is going to be the only viable way to controll them going forward, which is why the worlds most horrible web site works, because if you flick hard it gets you to an actual phone number and physical address, which is what a farmer will use, with the words I put at the top, here, comming out of there mouth, and presumably the demo involves real time video of frying lice, which for anyone involved in any agriculture, will be a beutifull sight.
If this company is any good, there main quest will be data aquisition and working constantly on the next iteration, and marketing will be very traditional, based on word of mouth concerning proffits and quality.
The unwritten promise is that by reducing the parisite load, other infections will drop dramaticly, use of chemicals and antibiotics can be reduced or eliminated ,quality goes up, and concerns about the environment and animal welfare go down.
This, is , BIG.
What a strange idea for a website. An extreme closeup of a machine that vaguely rotates a bit as you scroll down for seemingly miles trying to find a single word explaining what you’re looking at.
Then when you finally get past it, the first text on the page says “our software is constantly being improved…”, as though we already knew what this thing was and what it did.
Nothing else further down gives us any more clues.
Maybe on a Mac desktop or whatever the designers used, there is text happening during all that scrolling?
Frankly, I don't think this website is intended to directly convert visitors into customers, and rather to be an impressive show for a novel technology. At that it succeeds.
The irony, of course, is that the Norwegian farmed salmon is generally the stuff that's safe to eat raw, and the wild catch has to be selected and handled carefully because of parasites.
The lasers work! :)
(I have no idea if the lasers work. I see fish lasers, I post fish lasers.)
Overcrowded salmon farms gets the fish lice infestation, no problem, just put a computer vision guided laser blaster in there. Surely there is nothing wrong with the whole situation.
Seriously though, what is this thing? A submersible robot that uses lasers to kills pest in fish farms? Weren't we going to get that technology for mosquitoes?
This strikes me as evolving resistance to fire. Sure, it would be a great adaptation, but there is only so much a body can do to mitigate a concentrated burst of energy.
More likely is potentially better camouflage or locating on an area of the fish which is harder to target.
Fascinating. Very cool technology. I was curious if it worked and it's funny, there's a study that says it doesn't work[0] but it seems that farmers keep wanting more[1]. Amusing.
0: https://www.sciencedirect.com/science/article/pii/S016758771...
1: https://weareaquaculture.com/news/aquaculture/nordlaks-inves...
The setup of the study goes against how the company tells people to use the system, so it's not really a great study. The system relies on moving to where the fish is to kill the parasite. In a snorkel cage the system can't move. They also shouldn't have had the control cages right next to the test cages as parasites have no problem with moving between the cages.
worst website ui.. ever.
I don't know what you're talking about. I personally love being forced to spend ~30 seconds on mobile scrolling through descriptionless angles of something I don't know anything about yet. (/s, to be clear. I agree with you 100%)
What is the world coming to when such obvious agreeable sarcasm requires a /s sarcasm tag to avoid triggering anyone.
I spent 3 seconds trying to scroll on the page and gave up to see what people were saying here instead. Apparently we are all the same.
Ditto
It was scrolling so slowly to reveal the hardware device, I was scrolling down and down. Then it accelerated and I hit the end of the page (and through all the actual content) in about 1 second.
I'm so glad that the illumination LEDs are "Royal Blue."
A video of this in action is going around on social media recently. Here's a short clip from year ago that's much better than the company website: https://youtube.com/shorts/6sGkVQUvW20
It's entirely unclear how much of this is real and AI footage though
Everything that is not clearly animated in that video is real.
Isn't water really bad environment for light transmission?
I wish more things had bolts on them, it screams “take me apart and fix me!”
On the flip side the last thing I’d want to open up is an autonomous laser gun. I wonder what the safety-catch looks like on this thing? A big metal shutter?
I would realy like to see one of these in action, as anything that kills parasites non chemicaly is going to be the only viable way to controll them going forward, which is why the worlds most horrible web site works, because if you flick hard it gets you to an actual phone number and physical address, which is what a farmer will use, with the words I put at the top, here, comming out of there mouth, and presumably the demo involves real time video of frying lice, which for anyone involved in any agriculture, will be a beutifull sight. If this company is any good, there main quest will be data aquisition and working constantly on the next iteration, and marketing will be very traditional, based on word of mouth concerning proffits and quality. The unwritten promise is that by reducing the parisite load, other infections will drop dramaticly, use of chemicals and antibiotics can be reduced or eliminated ,quality goes up, and concerns about the environment and animal welfare go down. This, is , BIG.
Does it come with a vim plugin?
[dead]
What a strange idea for a website. An extreme closeup of a machine that vaguely rotates a bit as you scroll down for seemingly miles trying to find a single word explaining what you’re looking at.
Then when you finally get past it, the first text on the page says “our software is constantly being improved…”, as though we already knew what this thing was and what it did.
Nothing else further down gives us any more clues.
Maybe on a Mac desktop or whatever the designers used, there is text happening during all that scrolling?
Frankly, I don't think this website is intended to directly convert visitors into customers, and rather to be an impressive show for a novel technology. At that it succeeds.
It’s less impressive than a simple video of it in action. It’s annoying and perplexing, not impressive.
The irony, of course, is that the Norwegian farmed salmon is generally the stuff that's safe to eat raw, and the wild catch has to be selected and handled carefully because of parasites.
The lasers work! :)
(I have no idea if the lasers work. I see fish lasers, I post fish lasers.)
Overcrowded salmon farms gets the fish lice infestation, no problem, just put a computer vision guided laser blaster in there. Surely there is nothing wrong with the whole situation.
A technological band aid on a gushing wound of unnecessary suffering and moral ignorance.
I was hoping for a shark wth fricken laser beams...
It's that time for the complaints about page scroll UX
Seriously though, what is this thing? A submersible robot that uses lasers to kills pest in fish farms? Weren't we going to get that technology for mosquitoes?
Finally we will get some revenge for Steve Irwin!
Great product, but the most horrific web page I have seen in 2026.
What happens when the parasites evolve a resistance to green lasers, as they tend to do
This strikes me as evolving resistance to fire. Sure, it would be a great adaptation, but there is only so much a body can do to mitigate a concentrated burst of energy.
More likely is potentially better camouflage or locating on an area of the fish which is harder to target.
Blue lasers!
Don’t work underwater
Yes they do
https://beamq.com/blue-laser-torch-465nm-waterproof-deep-blu...
Sure. But the path length in water is much shorter. Add water impurities, and scattering makes it worse. We are talking an order of magnitude or more.
That's a bit like asking "what happens when people evolve resistance to 7.62 bullets".
Nuke em from orbit
What an utter shitshow of a website.
Please for the love of god put a brief intro on what it is on landing pages. Not close up shots and hijacked scroll and text about stereoscopic cams.
Stereoscopic cams ON WHAT. What is it...